Digital Marketing Manager (Onsite)

FRONTSTEPS is the nation’s most comprehensive Community Management platform that simplifies how management companies and homeowner associations connect, operate, and optimize modern communities and management companies. With a focus on mobile-first technology and best-in-class user experiences, our platform makes it easy for community leaders to collaborate and drive prosperous communities and management companies.

At FRONTSTEPS, we know that we cannot build a community-focused platform without actively investing in our team. That’s why you’re here. Our internal FRONTSTEPS community is built upon talented people that get their hands dirty, engage in problem solving, and ultimately make our platform the most competitive service on the market.

POSITION OVERVIEW

The Digital Marketing Manager is responsible for leading our digital marketing efforts and driving business growth. The individual will have extensive SEO, SEM, web development, and data analytics experience. This role demands a strategic thinker who can analyze data, optimize campaigns, and make informed decision to achieve lead generation pipeline and ROI goals.

ESSENTIAL FUNCTIONS

• Digital Marketing Strategy + Campaign Management:
• Develop, implement, and manage digital marketing strategies across multiple channels, including paid search, organic search, display advertising, and paid social media
• Ensure alignment with marketing strategies with overall company objectives and goals
• Run, manage, and evolve online media campaigns, including paid search, display advertising, email marketing, and social media
• Leverage insights and analytics to adjust campaigns for better performance and to achieve company lead generation targets
• Data Analysis & Optimization:
• Analyze data from various online media channels (paid search, organic search, display, email, social media, etc.) to inform decision-making and optimize marketing efforts
• Continuously monitor and adjust campaigns to improve performance, increase lead generation, and maximize ROI
• Website Management:
• Regularly update and enhance the company website to ensure optimal user experience (UX) and User Interface UI)
• Implement and maintain effective SEO strategies to drive organic traffic and improve search engine rankings
• Ensure the website is a powerful tool for lead generation, with best practices in place for conversion optimization
• Collaboration & Communication:
• Work closely with cross-functional teams to communicate the impact of digital marketing initiatives across all channels and touchpoints
• Provide regular updates on the performance of digital marketing campaigns, highlighting key metrics and insights
• Performs other duties as requested by management

SKILLS & QUALIFICATIONS

• BA/BS or equivalent work experience preferred
• 5+ years of experience in digital marketing with a focus on SEO, SEM, and web development
• Proven ability to analyze data and optimize marketing strategies to achieve business objectives
• Experience managing and evolving digital marketing campaigns across various channels
• Strong understanding of digital marketing analytics, including Google Analytics, and other measurement tools
• Proficiency in WordPress for website management, with CSS and HTML skills as a significant advantage
• Ability to work collaboratively in a team environment and communicate effectively across departments

PREFERRED QUALIFICATIONS

• Experience in a SaaS or technology-driven company
• Familiarity with modern digital marketing tools and platforms
• A strong portfolio of successful digital marketing campaigns that demonstrate lead generation and ROI achievements
• Experience operating with Salesforce or PowerBI is no required but would be a major plus

This position will remain open through January 3rd, 2025.

Benefits include the following:

· Medical, Dental, and Vision

· Company sponsored Life Insurance

· Voluntary Short-Term Disability, Long-Term Disability, and Life Insurance

· FSA/HSA

· Paid Time Off

· Sick Time

· Internet Reimbursement

· 401k match

FRONTSTEPS is proud to be an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, or disability status.