Digital Marketing Manager, Paid Search (SEM)

About You  

You love to operate with a data driven mindset and an agile/always testing and iterating operating mindset, as we look to increase the impact that the Google SEM and Affiliates channels have on the business.  

About The Role  

This is an exciting opportunity with a growing team at an established pioneering brand. Digital Marketing Manager, Paid Search (SEM) will be responsible for the front-line management of the Google SEM and Affiliates channels. Other responsibilities include: 

• Setting all channel targets and reporting out on performance on a weekly basis.  
• Managing the always on testing roadmap.  
• Media buying efforts.  
• Optimizing the Google SEM keyword portfolio and the copy strategy.  
• Responsible for setting the Affiliate commission and driving an aggressive business development plan to improve new customer acquisition and LTV 

Qualifications & Experience  

• 4+ years of digital marketing experience, with at least 2 years of hands-on Google SEM media buying experience and some experience navigating the affiliates channel.  
• Analytical and strategic thinker comfortable with measuring campaign performance and finding areas of opportunity using existing data.  
• Experience operating in an agile always testing and learning operating environment.  
•  Extremely detailed oriented and organized, able to manage multiple projects to meet deadlines.  
• A team player who thrives working cross functionally  

FAQ  

• Compensation: $70,000 - $85,000 + Equity. This is a full time exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes. 
• Benefits: Generous health benefits package, fertility benefits and paid parental leave.  
• Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful work space in Santa Monica  
• Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.