Digital Marketing Manager, Programmatic Media and Paid Social

Paylocity is an equal opportunity employer.
Don't just land a job. Launch your future.
Paylocity is a cloud-based software company that creates customized HR solutions for small to mid-sized organizations. Our workplace enhances communication and enables employees to connect, collaborate, and create from anywhere. Our award-winning culture ensures everyone has a voice and feels truly welcome. Join Paylocity as we shape the future of technology and the workplace!
We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it's career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business.
As part of the Sales & Marketing team, you'll help us solve challenges and succeed as you grow and understand the unique needs of our clients and tailor easy-to-use solutions to deliver the performance they need.
With a position in Sales & Marketing, you'll strengthen our relationships with clients, anticipate their needs, and think outside the box to unlock new possibilities.
Let's go forward together.
Position Overview
We're looking for a passionate marketer with prior B2B experience who loves to build content and campaign assets, enjoys tackling complex problems, gathering feedback and driving continuous improvement, and has run portions of integrated campaigns from beginning to end.
Location: Remote
Reports to: Director Digital Media
Primary Responsibilities:
This role will be focused on Programmatic Media and Social management while collaborating closely with our Paid Search, Campaigns/Content and Analytics teams

• Responsible for campaign set-up, including audience targets, management of campaigns, optimization of bids and creative types, billing and budget reconciliation as well as reporting against KPIs.
• Manage and optimize programmatic display and paid social bids and budgets.
• Effectively collaborates cross-functionally within Marketing and across the organization to produce on-time deliverables that meet business goals, as well as integrate and activate those deliverables across channels.
• Drive progress with agencies and vendors, always documenting communication and follow ups to ensure alignment across teams.
• Measure and report on revenue lift from brand campaigns and contributing to revenue from owned and earned channels and working with leadership teams to align on forecasts and impact models.
• Be a subject matter expert in our technology, market trends, target personas and pain points to optimize campaigns.
• Be a hands-on creator of impactful and compelling digital marketing and sales campaigns to optimize prospect conversion and upsell.

Education and Experience:

• 5-7 years' B2B marketing experience, preferably in the SaaS industry and at least 1 year managing direct reports
• BS/BA in Communications, Marketing or related field desired
• At least 3+ years' experience working with agencies and using programmatic display platforms: Rollworks, Centro, TTD, Quantcast or other comparable platforms.
• Ability to work within a project management tool putting in creative requests, submitting for reviews and approvals and ensuring project timelines are met.
• Superior communication skills working across internal and external departments
• Organized, detail-oriented and highly motivated, with project management experience in a fast-paced, deadline-driven environment
• Highly reliable and accountable to achieve deadlines, working with multiple team members across different departments, while managing multiple projects
• Must be a self-starter and problem solver, not afraid to ask questions
• Experience working with diverse internal stakeholders, including management, sales, design, human resources, etc.
• Expert knowledge with Marketing Platforms: Google Ads/YouTube, DoubleClick Campaign Manager, DoubleClick Bid Manager, LinkedIn Campaigns, Facebook Ads

Our journey forward.
Paylocity strives to create an organizational culture where every employee has a voice, feels truly welcome, appreciated, and free to be themselves, and is empowered and enabled to do their best work. A strong commitment to diversity, equity, and inclusion is critical to creating such a culture.
We've made great strides to support diversity, equity, and inclusion. That being said, we realize there's still room for improvement.
Our current focus is on the following initiatives:

• Education & Awareness
• Client Community
• Company Representation
• Advocacy & Support
• Fairness & Equality
• PCTY Gives
  Want to learn more, click here to access our DEI flipbook. https://www.flipsnack.com/paylocitycom/diversity-equity-and-inclusion.html

Paylocity is an equal opportunity employer.
Paylocity is committed to the full inclusion of all individuals. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact [email protected]
This role can be performed from any office in the US. The pay range for this position is $ $72,010 - $120,408/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position is eligible for an annual bonus and restricted stock unit grant based on individual performance in addition to a full range of benefits outlined here. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers.