Digital Marketing Manager (Puerto Rico)

JOB SUMMARY

American Financing is a rapidly growing, Colorado-born, national mortgage lender looking for an experienced, analytical Digital Marketing Manager. This position will accomplish business development activities by researching and developing marketing opportunities.

WHAT YOU WILL DO

• Manages, monitors, and evaluates search results and performance across paid search, organic, affiliate, and other related channels
• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, and quality standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing changes
• Works alongside other teams to direct organic strategy and ensure adherence to SEO best practices, changes to site architecture, content quality and focus, internal and external linking, backlinking strategy, and other factors to improve SEO positions for target keywords
• Meets marketing and sales financial objectives by forecasting growth opportunities that align with business goals; preparing weekly, monthly, and annual budgets and spend tracking; analyzing variances; initiating corrective actions
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating Google Ads accounts across owned properties
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share
• Optimizes awareness, decisioning, commitment customer journeys through effective message testing and landing page experiences across various channels to increase effectiveness by channel
• Recommends and executes changes to account, website, channel structures according to market trends and business objectives
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in digital channels and campaigns
• Communicates active digital marketing initiatives, project development, timelines, forecast, and results to team and management
• Protects organization's value by keeping information confidential
• Maintains current knowledge of digital advertising and marketing industry trends and developments by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
• Accomplishes marketing and organization mission by completing related results as needed
• Manages various aspects of advertising and marketing, including but not limited to: digital advertising (paid search, display, video), organic search (Online, radio, television, print, etc.

WHAT YOU BRING

• Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC
• Excellent financial and analytic abilities
• Strong leadership and project management skills
• No less than 5 years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• Experience with website analysis using a variety of tools including Google Analytics, Google Ads, search trends, digital marketing technologies, CRM software, and internal reporting tools
• No less than 5 years working and/or managing a team in moderate to high volume Google Ads and Microsoft Ads accounts
• Familiarity with web design, UI/UX strategies, website optimization, and customer journeys
• Bachelor’s degree in marketing, communications, or related field in combination with minimum five years’ experience in the field
• Strong analytics experience and skill set. Ability to synthesize complex data in Excel or Google Sheets across multiple sources to extract actionable insights and communicate trends both up and down
• Proven experience in goal setting, tracking, and reporting. Ability to quickly parse complex data to anticipate and/or react to course corrections as needed
• Cross-platform digital marketing experience, including social media, search engine, and website management
• Copywriting skills, and/or journalism skills; photography skills; art direction and video editing experience
• Excellent verbal and written communications skills; strong organizational and multitasking skills; strong interpersonal and teamwork skills
• Supervisory experience with internal and external staff, partners, and vendors
• Experience communicating and collaborating with executive leadership

**We are looking for local Puerto Rico candidates or those willing to relocate. Housing or housing allowance will be provided for candidates willing to relocate.
Compensation: $90,000 to $100,000 annually.

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