Digital Marketing Manager - REMOTE

Join the ResMed Sleep and Respiratory Care Team today!

ResMed is a global leader in connected devices and digital health. We help millions of people sleep, breathe and live better lives. Are you ready to help fuel our growth? As ResMed continues to evolve with the future of healthcare, our customer-centric organization focuses on cloud-connected devices and digital health technologies that are designed to help treat and manage sleep apnea, COPD, and other chronic respiratory diseases that, together, affect over one billion people worldwide.

If you share a passion for transforming care, keeping people healthy and out of the hospital, and lowering healthcare costs, ResMed invites you to apply to an applicable role (e.g. marketing, sales or product development) within the diverse and talented Sleep and Respiratory Care team.

Let's talk about the team

The Emerging Channels Digital Marketing Team is responsible for ensuring the fundamentals of digital marketing are competently deployed and optimized across consumer-facing channels. These capabilities include, but are not limited to, content marketing, SEO, search engine marketing, display marketing, and email marketing. The goal of the digital marketing team is to grow website audience that serves the dual purpose of providing branding support.

The market landscape within sleep health is complex, rapidly evolving and highly competitive. You will lead a high performing and focused cross-functional team.

Let's talk about the role

The Digital Marketing Manager leads a high functioning team comprised of four direct reports including paid demand generation, SEO, email and automation, and analysis. You will prioritize tasks among team members to align with the broader Emerging Channel organization's quarterly objectives and annual operating plan. You will use your years of experience to mentor and coach your direct reports, while enabling them to execute on key strategic initiatives that stretch across multiple platforms and audiences.

Let's talk about you

Essential Requirements

• At least 5 years in a digital marketing role with at least 3 years of direct team leadership responsibilities
• A bachelor's degree in marketing or related field. Preference is made to candidates with an advanced degree
• Significant and recent practical knowledge of managing SEO initiatives as well as SEM campaigns
• Strong command of the principals of inbound marketing and the HubSpot Flywheel model
• Experience optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools
• Experience working with brand and creative teams to co-develop marketing campaigns for deployment across multiple owned and unowned channels
• Experience measuring and reporting on the performance of digital marketing campaigns
• eCommerce experience
• Experience managing high functioning digital marketing teams whose primary objectives included audience development within the consumer-facing medical field

It would be a plus if you have:

• Strong preference is made to candidate who has previously managed high functioning digital marketing teams whose primary objectives included audience development within the consumer-facing medical field
• Experience managing organic social media campaigns
• Experience working in a large, multi-channel corporate environment

Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!