Digital Marketing Manager | Remote

Who We Are:

Cardinal Financial is a nationwide direct mortgage lender that focuses on creating solutions for our borrowers, partners, and employees-to provide the very best experience. We are genuine and hard-working individuals who are not scared to improve and intentionally push beyond what is considered "good enough"

Looking to join a growing company that values its people, innovates and expands on its proprietary technology? Apply below!

Who We Need:

Seeking a Digital Marketing Manager responsible for planning, executing, and optimizing our online marketing strategies across all digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

What You Will Do:

• Develop and execute comprehensive digital marketing strategies that align with business goals and drive measurable growth.
• Lead and manage all digital marketing initiatives, including SEO/SEM, paid social media, display advertising and lead generation campaigns.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Collaborate with internal teams to create landing pages and optimize user experience.
• Ensure consistent messaging and branding across all digital channels.
• Utilize advanced analytics to measure and report on the performance of all digital marketing campaigns, identifying trends and insights to optimize spend and performance.
• Implement data-driven strategies to enhance user experience and drive conversion rates.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Coordinate with the marketing team and other departments to align digital marketing strategies with overall company goals.
• Manage and oversee various digital marketing campaigns, including budget management.
• Stay current with emerging digital marketing trends, technologies, and best practices, and integrate these insights into our strategies.
• Manage relationships with external vendors and digital marketing agencies to maximize campaign effectiveness and ROI.

What You Need:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• A minimum of 7-10 years of experience in digital marketing, with at least 3 years in a senior or managerial role.
• Certification in Google Analytics and/or Google AdWords.
• Proven experience in leading and managing SEO/SEM, marketing databases, social media, and/or display advertising and lead generation campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to handle multiple priorities.

What We Offer:

• Strength, Stability, and Vision
• Great compensation package
• Opportunity for career growth
• A commitment to be a relevant market leader - we are aiming for the top!
• Octane, our engineered proprietary technology that is transforming the mortgage industry
• An empowered culture where your ideas are important and your voice matters
• Full Benefits, beginning the first day of the month following your start date, including - Medical, Dental, Vision, Life, Disability Insurance, and much more
• Generous paid time off package that also includes all major holidays
• 401K w/ 50% match - Beginning the 1st of the month following 30 days of employment

Cardinal Financial is an Equal Opportunity Employer. We respect and aim to empower individuals and support the diverse cultures, perspectives, skills and experiences within our workforce. California residents click here to review Cardinal's California Employee Privacy Policy & Notice at Collection. The expected base salary for this position ranges from ninety thousand dollars to one hundred twenty two thousand dollars, determined based on the applicant's experience, skillset, education, training, certificates, and licenses.