Digital Marketing Manager - Remote

Credit Key's mission is to deliver a superior business payment experience at B2B point-of-purchase. Our core product allows B2B merchants to offer buy-now-pay-later financing at ecommerce checkout. As we continue to grow our team, Credit Key is looking for an experienced marketing professional to lead all functions of the marketing department.

About The Marketing Team

Not only are we disrupting an industry, but we are also disrupting the way we go to market as a company. We're forming a talented team to determine how we market our products and services to new and existing customers. We are excited to have a dedicated leader who will steward our prospect research and segmentation, marketing protocols and practices, integrated GTM approach, and marketing channels with our website and events. You will help steward how we market our company and brand - including our brand ethos, content & creative, and external & internal communication - this role will own how we market our products and services to our merchant and borrower customers through cutting-edge marketing strategies, programs and channels.

The Opportunity

We're currently looking for a Digital Marketing Manager with strong B2B experience. This role will be the driving force behind Credit Key's Digital Marketing Strategy - focusing on accounts based marketing (ABM), lead generation, paid media, advertising, and sales enablement.

As a Digital Marketing Manager, you will work closely with sales, marketing, design departments and external marketing partners. In this role you are responsible for the strategy, planning, and timely completion of integrated marketing campaigns. An ideal candidate will have a creative mind with the ability to analyze, test and adjust campaigns to maximize revenue creation. To excel in this role candidates will need to be extremely organized, enjoy managing multiple projects at once, and have a love for problem solving.

This position reports directly to the VP of Marketing and performance will be measured on attribution toward revenue growth, whether new merchant, with borrower acquisition, or current client growth.

What you'll do

• Plan and execute all digital marketing including Account-Based Marketing, display, paid search, paid social, and retargeting.
• Manage paid media budget.
• Research new advertising channels and recommend advertising opportunities that fit the marketing budget and revenue goals.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure split/AB tests across all channels.
• Collaborate with designers and content creators on landing pages, content, and optimized user experiences.
• Utilize strong analytical ability to evaluate end-to-end user experience across multiple channels.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

What we're looking for

• BS/MS degree in marketing or a related field or equivalent experience in digital marketing.
• Demonstrable experience leading and managing display, paid search, paid social, and retargeting, and reporting.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Google Ads, Hubspot).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Ads campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Strong CRM experience, Hubspot experience a plus.
• Account-Based Marketing experience a plus.
• Working knowledge of ABM software (like 6sense, Terminus, or Demandbase) a plus.
• Project Management experience (Shortcut) a plus.
• Working knowledge of HTML, CSS, and JavaScript development and constraints a plus.

Benefits

Why you want to work with us

• Unlimited Vacation. We hire adults and treat them as such. We are committed to an output-oriented, not butt-in-seat culture.
• Competitive Compensation Package
• Great Healthcare Benefits
• 401k Match
• 100% Remote. Flexible Work Schedule & Location.
• Work From Home Stipend.
• Supportive. Highly collaborative team environment.