Digital Marketing Manager (San Mateo or Remote)

About Us

Our mission is to make ready-to-use data available to anyone, anywhere. We help organizations become data-ready for GenAI use cases and assist in bringing AI applications to production. To do that, Nexla has pioneered an automated approach to package data from any system into usable Data Products for enterprise users. Nexsets, which are Nexla’s version of Data Products, power a unified platform for multi-speed data integration, preparation, and monitoring, delivering quality data that accelerates AI and Analytics teams. Nexla’s platform makes it simple for anyone to create scalable data flows.

We have an ambitious vision and are pioneering innovations to help every user have access to data that helps them do their work better. We are trusted by companies like LinkedIn, LiveRamp, Doordash, and other data-driven companies that are running mission-critical data with Nexla to achieve faster time to market.

Job Summary

The Digital Marketing role will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. This role requires a high level of creativity, attention to detail, and project management skills.

Key Responsibilities

• Website and digital channels: Plan, execute, and optimize Nexla.com site and user experience to be consistent, with low friction for users and help conversions across various channels including search engines (SEO/SEM), email, social media, and display advertising.
• Content Strategy: Develop and manage content for digital platforms, ensuring alignment with brand voice and messaging. Collaborate with the Product Marketing team to create engaging digital experiences.
• SEO Optimization: Optimize website and content for search engines, manage and analyze keyword performance to improve rankings and visibility.
• Analytics & Reporting: Monitor and report on key metrics, providing insights and recommendations for continuous improvement. Use tools like Google Analytics, HubSpot, or similar platforms to track performance.
• Collaboration: Work closely with cross-functional teams including web developer, designer, product marketing, sales, product, to ensure cohesive messaging, branding and experiences across all channels.
• Staying Current: Keep up-to-date with the latest trends, best practices, and technologies in digital marketing to ensure our strategies remain cutting-edge.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-4 years of experience in digital marketing, with a proven track record of success.
• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Moz), email marketing platforms (e.g., Mailchimp, HubSpot), and social media management tools (e.g., Hootsuite, Buffer).
• Strong analytical skills and experience in data-driven marketing.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for detail.
• Ability to manage multiple projects and meet deadlines in a startup environment.
• Knowledge of HTML, CSS, and web development is a plus.

Nexla Culture

Our culture has been designed intentionally and is based on our core values:

• Have Empathy – toward customers, colleagues, family, and everyone else
• Be Curious – Ask, innovate, learn, repeat
• Be Intellectually Honest – We don’t push it under the rug
• Achieve Excellence – Don’t just try, get it done with excellence
• Remember to Relax – It’s a marathon, not a sprint

You can read more about our company culture here

Compensation

The compensation range for this role is $110 - $130K and equity will be offered