Digital Marketing Project Manager

Company Overview 

enrollmentFUEL is a comprehensive Strategic Enrollment Management (SEM) solutions provider with over 300 years of enrollment management experience. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help client-partners meet enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.

Position Overview 

The Digital Marketing Project Manager is responsible for the development, execution, and oversight of assigned client campaigns. Must work with customers and enrollmentFUEL staff to create solutions and ensure smooth campaign development and execution. The most qualified candidate for this job is someone with digital marketing experience, ideally in an agency. 

Position Outcome 

The most critical services or results expected from this position: 

• Oversee assigned projects and digital marketing campaigns
• Serve as liaison between enrollmentFUEL, client-partners, other staff, and vendor-partners 
• Set and oversee production schedules for campaign development 
• Provide training, reporting, and interpretation of campaign metrics to client-partners 
• Represent enrollmentFUEL in a professional manner in all work-related activities 
• Accurately reflect and portray the mission and core values of enrollmentFUEL 
• Effectively build meaningful and personalized relationships with the client-partners to retain their loyalty 

Essential Duties and Responsibilities 

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. 

• Work directly with the client-partner and Account Manager to determine needs within parameters outlined in the campaign contract 
• Upon handoff from Sales, must work to build rapport and trust as the client-partner’s primary contact during the campaign build and execution 
• Have a thorough understanding of the products offered and how they can solve customer issues 
• Attend reoccurring meetings with client-partners, answer questions, and follow-up as needed with emails, calls, and/or Basecamp messages 
• Coordinate campaign development and execution through the Basecamp system (to include message board, to-dos, and calendar) 
• Gather assets needed from the client-partner for campaign development and make available to the project execution team in an organized fashion 
• Define deliverables and set benchmarks and schedule for campaign development 
• Hold the client-partner and campaign development team accountable, while maintaining a positive upbeat demeanor aligned with our core values 
• Write copy, as required, for campaign elements 
• Review for accuracy and deliver proofs to clients; convey client feedback to development team in an organized and timely manner 
• Monitor schedule and ensure all marketing and report elements are delivered on time 
• Monitor reports and keep the client-partner engaged with regular communication and interpretation to maximize campaign success and further the relationship 
• Identify cross-sell and upsell opportunities with client-partners 

• Upon campaign completion, work with enrollmentFUEL Business Intelligence & Analytics team to gather data needed to build an end-of-campaign summary report 
• In coordination with the Account Manager, work to execute a successful retention strategy 
• Serve as a digital marketing expert and advisor for client-partners 
• Optimize digital advertising campaigns, as needed 
• Work closely with the digital team
• Attend staff meetings
• Write newsletter articles and blogs as needed for enrollmentFUEL 
• Other duties as assigned 

Supervisory Responsibilities 

None 

Qualifications 

• A minimum of three to five years of experience in digital marketing or advertising; agency experience preferred 
• Strong oral, listening, and written communication skills and the ability to engage with key stakeholders and project team members 
• Advanced knowledge of computer programs and software 
• Self-sufficient in decision-making skills 
• Ability to work under pressure and handle many tasks at once 
• Must be outgoing, have good critical thinking and problem-solving skills 
• Bachelor’s degree required 

Work Environment and Work Distribution 

Time will be spent in a remote office setting. 

60% - Campaign development, implementation, and client-partner retention

15% - enrollmentFUEL staff meetings, retreats, and conferences 

15% - Produce reports, research leads, stay abreast of industry practices as a front-line expert 

10% - Prepare presentations; other administrative tasks

Physical Demands 

• Visual and auditory acuity with speaking and hearing ability sufficient for headset/phone usage and conversations 
• Manual dexterity sufficient for work on a computer 
• Ability to stand or sit, in alternating fashion, for long periods of time 
• Ability to lift and carry up to 25 pounds, on occasion 
• Ability to travel to work functions out-of-state, when needed 

Travel Required 

Periodic travel required, up to twice per year.

EEO Statement 

enrollmentFUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.