Digital Marketing Senior Analyst/Associate (Hybrid)

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.

Reports to: Marketing Lead

About the role:

As a Marketing Associate, you will be responsible for managing direct response media marketing campaigns (TV, radio, other offline, online display, and paid search), as well as support and integrate brand strategy, tone, and messaging across all marketing mediums (digital, email, social etc.). This role will be focusing on our NetCredit brand.

Our marketers examine data to improve and evolve marketing channel strategies to ultimately grow our business. You will partner closely with internal departments (Analytics, Creative, and Legal) and manage external vendor relationships. You will also have the opportunity to drive key initiatives, propose process improvements, and test new marketing channels and/or vendors.

Responsibilities:

• Create, manage, test and analyze creative and media campaigns across offline and online channels from conception through execution.
• Increase new customer acquisition by executing brand media offline and online.
• Work with internal Customer Insights Analytics team and external media agency analytics team to manage campaign effectiveness, KPIs, and recommend ways to optimize spend and make improvements to brand media campaigns.
• Maintain existing agency relationships (media and creative) to drive monthly planning and execution, as well as holding agencies accountable for deliverables and KPIs.
• Collaborate with internal teams in new product launches, building comprehensive marketing strategies and plans, and developing and integrating creative brand messaging across all owned properties and marketing efforts.
• Work cross-functionally with internal departments (Creative, Legal, Compliance, GR/PR) to develop creative and brand messaging and integrate across all owned properties and marketing efforts.
• Collaborate with the team in exploring new initiatives, emerging media, marketing channels, and other projects.
• Engage with internal market intelligence team and media agencies on research and consumer insights to support brand channel strategy and tactics.
• Work cross-functionally with other brand channel owners to ensure best practices are shared and implemented across all P&Ls.

We're excited about you if you:

• Have 2+ years of professional experience in a Marketing or Business function (i.e. Strategy, Planning, Operations).
• Have media planning and development experience
• Are a demonstrated self starter and problem solver - You’ll be successful in this role if you can think critically and dig deeper to improve processes, campaign performance that have a measurable impact on the business
• Have strong analytical skills - you’re able to manipulate and analyze data in order to identify trends, solve problems, and make informed recommendations. Experience with Excel, Micro-strategy or other visualization tools preferred.
• Are an outstanding project manager - You can develop, adhere to, and communicate reasonable timelines.
• Can communicate, collaborate and influence - Proven skill in working across multiple and distinct functional organizations (e.g. Strategy & Operations, Analytics, creative teams, vendor partners etc.) in support of specific business priorities.
• Are creative and think outside the box - The only constant in our industry is change. You love to brainstorm, generate new ideas, and bring creative, innovative solutions to the challenges our customers face every day.
• Are adaptable - The only constant is change. You can pivot from one initiative to the next, executing thoughtful tests/experiments and quickly moving on from ones that aren’t performing.

Things we like, but don't require:

• Programmatic display (prospecting and retargeting) experience
• Adobe suite (Analytics, AdCloud, Audience Manager)
• Creative development and production experience
• Financial-services
• SQL

Benefits & Perks:

• Hybrid work schedule: In-office T/W/Th and remote M/F
• Health, dental, vision, pet insurance
• PTO & paid holidays off
• Summer hours
• 401(k) matching
• Commuter and parking discounts
• Growth opportunities (promote when ready)
• Mental health benefits
• Paid parental leave
• Employee resource groups
• Employee discounts and perks program
• Employee recognition and rewards program
• Sabbatical program
• Paid volunteer day and other volunteer programs
• Plus so much more!