Digital Marketing Specialist

Job Description: As a diverse, fast-growing engineering and technology company, RESPEC needs a Digital Marketing Specialist in one of our primary offices. We’re looking for someone with hustle. Someone ready to get their hands dirty in the real-world marketing scene. Someone passionate about leading digital campaigns, SEO, writing, editing, and optimizing content in support of digital marketing efforts. Sound like you?

Your Qualifications and Abilities:

• Minimum of 10 years of experience in a prior marketing or communications position
• MarComm experience creating content for campaigns, websites, advertising collateral, and social media
• Experienced in paid media is required. (Paid Search, Display, Video, and Social campaigns)
• Proficient in best communication practices for website, SEO, social media, email, and omnichannel marketing

Required Skills:

• Proven ability to manage and optimize paid media campaigns
• Exceptional written communication skills
• Copy editing / proofreading experience to maintain brand consistency
• Expertise in writing for content optimization (SEO) with keyword integration
• Organizational and self-motivation skills to meet deadlines and deliver results
• Ability to track and report metrics of success
• Strong ability to work well within a team environment with competing priorities
• Ability to handle constructive feedback and implement suggested improvements
• Experience with Salesforce is a plus

Job Duties: (Including but not limited to)

• Develop paid media strategies to generate qualified leads through Google AdWords, LinkedIn, Facebook, and other digital channels
• Plan, pace, and report on monthly budgets for various paid campaigns
• Analyze and optimize performances of paid media campaigns
• Produce and edit content for print and digital marketing materials
• Track website visitors and traffic trends using Google Analytics and LeadLander
• Improve organic search performance using SEOMoz
• Assist with MailChimp and KPI reporting
• Analyze and report metrics to measure success
• Assist other team members in ensuring that all deadlines are met
• Collaborate with various teams, including project managers, sales, marketing peers, business development support team, and executive team members, to produce and edit content
• Participate in team meetings and content development initiatives

Compensation: Compensation for the role will depend on several factors, including a candidate’s qualifications, skills, competencies, location, and experience. Compensation includes a comprehensive fringe benefits package that consists of:

• Medical/Dental/Vision Insurance Plans
• Paid Maternity and Paternity Leave
• 401(k) with 100% Company match up to 6%
• Employee Stock Ownership Plan
• Professional Development and Training
• Tuition Reimbursement
• Paid Time Off

Available Office Locations:  Rapid City, SD 

Interviews: Interviews will be by appointment only.