Digital Marketing Specialist

SpotHero is seeking a Digital Marketing Specialist, to support the digital marketing team in planning, implementing, and optimizing digital marketing campaigns across multiple channels. Focused on user acquisition, collaborate with SpotHero’s broader marketing team on our acquisition marketing strategy and execute multi-channel, direct response digital campaigns that drive business growth.

Who we are: 

SpotHero is one of Chicago’s hottest tech companies! We’re rapidly growing with the mission of bringing the parking industry into the future through technology. Drivers across North America use the SpotHero mobile app, website, and connected car integrations to reserve convenient, affordable parking. Parking companies rely on SpotHero to help them reach new customers, in a tech-forward manner. We connect the dots with leading technology, delivering value to all sides of this exciting, evolving marketplace. We’ve been quite busy, take a peek at some of our recent announcements.

 What you will do: 

• Assist in campaign organization and launching new campaign types.
• Help drive new user acquisition growth with planning, implementing, and optimizing digital marketing campaigns across multiple channels.
• Assist with SEM campaign strategy and execution with an opportunity for channel ownership
• Identify areas of opportunity to grow and scale the SEM channel.
• Review campaign performance and support team to brainstorm recommendations and plans for revising the campaign strategy.
• Research keyword data, keyword cleanup and create + execute keyword strategy.
• Research and identify new opportunities to scale app download campaigns, while understanding potential impact on the business.

Who you are: 

• You are Analytical - your strong quantitative skills lend to creative and effective problem solving.
• You are Curious - you are innovative, resourceful, and naturally inquisitive. You ask questions and are constantly looking for ways to improve upon things.
• You are Tenacious - You are hungry to find “Game Changers” that move the needle; you embrace the unknown.
• You are a team player - you work with multiple individuals to complete a task or achieve a goal.

What you (ideally) bring: 

• 0-1 year experience in digital marketing.
• Familiarity with Google Adwords, Apple Search Ads, Microsoft Ads, or similar platforms.
• Demonstrated understanding of SEM best practices and tactics for driving growth.
• Strong analytical skills; experience with reporting and data analysis including pivot tables, Excel Formulas, and data manipulation.

You may also have:

• Some experience with mobile app marketing or affiliate marketing.
• Certifications: Google Ads, Apple Search Ads, Microsoft Advertising.

Taking a new route? Even if you don't check all of the boxes, please still apply! We'd love to meet you & hear how you can help SpotHero drive into the future.

 What we offer

• Career game changer – a truly unique experience to work for a fast-growing startup in a role with unlimited potential for growth. 
• Competitive benefits – 
• In the US: we cover up to 95% of Medical Premiums, 50% of Dental & Vision Premiums, company sponsored Life Insurance, 401K + company match, and generous parental leave. 
• In Canada: we offer Medical (prescription drug and paramedical coverage), Dental, Vision, Life Insurance, STD and LTD. 
• Flexible, unlimited PTO policy and supportive work/life balance – we value and support every Hero on the team, and create space for life!
• Annual parking stipend (duh- we help people park!)
• The opportunity to collaborate with creative, innovative, and passionate people in a casual, yet highly productive, atmosphere.
• Our award-winning culture has received recognition from Built In’s 2021 Moxie Awards, as a 2021 Best Places to Work in Chicago, Top Company Culture by Entrepreneur, 2022 Best Places to Work in Chicago by BuiltIn, and recipients of the Best Company Culture, Best Company for Women, and Best Company for Diversity awards from Comparably! 

At SpotHero, we Respect Fellow Drivers by providing an inclusive interview experience for everyone, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process. Please let our team know of your need when you apply or as you begin interviewing with our team.

SpotHero is an equal opportunity employer. We know that a diverse workforce is the strongest workforce, and are committed to building and supporting an inclusive environment for all.

Additionally, because we want to Remember to Signal, if you choose to provide us personal information in connection with a job application, please review our Applicant Privacy Notice which provides details about what information we collect and process about you in order to consider your candidacy.

PLEASE NOTE: This position is ineligible for visa sponsorship. To be considered for this role, you must be legally authorized to work in the US and not require sponsorship for employment now or in the future.