Digital Marketing Specialist

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.

Reporting to the Digital Marketing Manager, we are looking for a skilled and results-driven Digital Marketing Specialist. This is a newly created role due to growth and an opportunity to join a high performing team and collaborative marketing team. You will be responsible for updating and maintaining content for our various digital channels and optimize them to drive results.

The Digital Marketing Specialist will help execute digital strategies and ensure alignment with campaign strategies. This position plays a pivotal role in growing our business, customer base, and improving the user experience. Ideal candidates for this position should possess strong web, paid media, and SEO/SEM skills.

What you'll do

• Help execute cost-effective digital marketing campaigns in partnership with Content Marketing Specialist, Email Marketing Leader, Demand Gen Leader, agencies and corporate digital marketing teams.
• Work with external agencies to create, execute and measure effective digital marketing tactics (SEO, paid media, etc) that deliver demonstrable ROIs .
• Create inventory of USIS web content assets and maintain webpages for accuracy and freshness of content
• Measure, and report on key performance indicators (KPI's) related to digital marketing performance and effectiveness.
• Project manage all digital requests across the USIS marketing team and provide prioritization to the corporate digital team.
• Partner with Email Marketing to deliver measurable results of email programs
• Stay up-to-date on the latest digital marketing trends and technologies and make relevant recommendations to continuously improve the effectiveness and efficiency of digital channels.

What experience you need

• 3+ years of hands-on experience with email, digital marketing, and SEO/SEM marketing.
• Bachelor's degree in marketing, technology or related field.

What could set you apart

• Team player with strong cross-functional and communication skills.
• Ability to multi-task and deliver results under tight deadlines.
• Enjoys working in a fast-paced, high-performance environment, managing multiple projects simultaneously with a positive sense of urgency, ownership and accountability.
• Curiosity, self-awareness, and a desire for continuous improvement, using data as a success metric
• Creative energy and out-of-the box thinking.
• Understanding of Google Analytics, HTML, CSS, and JavaScript a plus.

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

Equifax is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Primary Location:
USA-Atlanta JV White

Function:
Function - Marketing

Schedule:
Full time