Digital Marketing Specialist

BlueSnap is a rapid-growth international FinTech company, headquartered in Waltham, MA, with offices in Israel, Ireland, and the UK. We are thrilled to be one of the fastest growing companies in the payments industry. Our team works collaboratively building a world-class payments orchestration platform that provides our clients with extensive capabilities, technologies, and services, all with only one integration.

BlueSnap is seeking a data-driven, creative individual to contribute to strategy development, implement and analyze digital marketing tactics and best practices to increase brand awareness, engage target customers and drive increased lead generation. You’ll bring a passion for solving problems, testing and finding insights buried in data – and then be eager to roll up your sleeves and implement what you’ve learned. 

The Digital Marketing Specialist is responsible for day-to-day operations, analysis and optimization of SEO/SEM, BlueSnap’s website and a portfolio of paid advertising campaigns, including both hands-on campaign management and agency management. This role provides direction on campaign design and tracks performance to ensure campaigns are optimized to achieve pipeline and acquisition goals while also identifying new opportunities to engage our target customer. 

This position will be based in Waltham, MA with the opportunity to work a hybrid schedule.

Responsibilities: 

Manage day-to-day online advertising: campaigns, budgets, testing, landing pages, and ad copy. Report on and analyze paid performance to provide actionable recommendations for target customer acquisition. 

• Brainstorm new and creative lead acquisition strategies through digital marketing 
• Create pro-forma projections for annual, quarterly and monthly campaign results based on historic performance 
• Perform tests – executing, measuring, reporting and recommending future implementation of those learnings 
• Oversee work of and collaborate with agency partners to execute and track results against benchmarks and established targets 
• Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign lifecycle 
• Work cross functionally and collaborate with internal teams to create landing pages and optimize user experience 
• Evaluate emerging technologies, platforms, and delivery techniques 
• Review and analyze competitors’ digital marketing activities
• Create monthly reports to chart progress against goals for website and campaign activity 

Identify, build and deploy strategies, techniques and tactics to increase website visitors, obtain high-ranking placement in search engines and convert website visitors.

• Report on, analyze and recommend improvements to website performance, content-specific metrics, SEO metrics, lead capturing, and lead nurturing processes 
• Perform competitor research – analyze their website, find gaps in their SEO strategies, recommend improvements based on analysis 
• Partner with agency partners to develop recommendations and oversee planning and execution 
• Research and find relevant keywords with proper competitiveness and search volume to use in content and on website 
• Perform website technical audit and work with agency to remedy errors 
• Stay current with trends, algorithm updates and SEO strategies and best practices 

Partner with the Marketing, Product and Sales teams to participate in developing, executing, and optimizing all aspects of our digital acquisition strategy by linking data and analytics to acquisition strategy and funnel performance. 

• Develop and monitor real-time dashboards and reports to identify core business drivers and key performance trends 
• Provide insights into acquisition rates and tactics for core ICPs and test and recommend new approaches to improve targeting 
• Analyze data from paid media advertising platforms including, Google Analytics, Google Search Console, Google Ads and Keyword Planner Tool to develop insights and accelerate business growth 
• Surface opportunities to increase marketing efficiency, improve conversion rates, and optimize cost per acquisition to drive growth and spend effectiveness 

Qualifications: 

• 3-5 years of work experience in a marketing or marketing analytics role 
• Bachelor's degree in business, marketing or a quantitative major 
• Proven success with SEO, SEM, PPC strategy, best practices and tactics 
• Experience increasing organic search traffic, rankings and revenue 
• Ability to execute successful paid search campaigns using Google Ads 
• Experience with integrating SEO strategies into paid media/paid search 
• Experience creating calls-to-action and landing pages that drive conversion 
• Knowledge of landing page best practices and A/B testing approaches 
• Success with lead generation, nurturing, and scoring, and prospect list building 
• Strong qualitative and quantitative skills with the ability to draw conclusions and form recommendations from data analyses (i.e., functional expertise in exploratory data analysis, hypotheses testing, root cause analysis, scenario modeling, defining metrics, and measuring performance) 
• Highly self-motivated, highly productive, results-oriented, positive can-do attitude, team player, detail-oriented and organized 
• Excellent verbal and written communication skills, including the ability to interact effectively with all levels of staff and management 
• Comfortable multi-tasking and working on multiple projects in a team setting 
• In-depth experience with website analytics and technical SEO tools, such as Google Analytics, Google Search Console, and SEMrush 
• Experience with Google Ads, Google Analytics, HubSpot certifications desired 
• Proficiency in WordPress 
• Strong knowledge of Microsoft Excel and PowerPoint 

As an eligible full-time BlueSnap team member you will receive a competitive salary, along with an excellent benefits package which will include BlueCross BlueShield medical and dental insurance, FSA, HRA, vision, life, disability and more! You will have the opportunity to save for retirement through our 401K plan which includes a generous company match. We find some of our best team members through employee referrals, which is why we provide you with the opportunity to earn significant referral bonuses. In addition, we provide our team members with a PTO plan that will help you enjoy nice work/life balance. These are just a few of the great benefits we offer. We look forward telling you more during the interview process with BlueSnap! 

BlueSnap is an equal opportunity employer. We celebrate differences in both background and perspective. All our applicants are considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. We support equality of treatment in employment and are committed to having procedures to determine equal pay for our employees that do not discriminate and are free from bias.