Digital Marketing Specialist

SUMMARY

Title: Digital Marketing Specialist

Group: Corporate Finance

Location: Little Rock, AR

WHY STEPHENSFounded in 1933, Stephens is a privately held family-owned business whose mission is to become a trusted advisor to our clients in all aspects of their business and personal finances. We have a long history of identifying and seizing opportunities through economic cycles. Whether executing single transactions or developing holistic solutions, we create lasting value for our clients. We don't just focus on transactions, we develop relationships. We work with our clients as they interact with the financial markets, analyze strategic alternatives and raise capital.

We prioritize earning our clients' trust, and we reward the individuals who make that happen. The exceptional candidates who join our transatlantic team of more than 225 investment banking professionals will participate in our collaborative approach to adding value for middle-market companies, as well as global organizations. Discover why our vibrant and stable atmosphere inspires our bankers to constantly strive for growth, while building their futures here over the long-term.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The Digital Marketing Specialist plays a vital role in supporting investment banking teams across the platform by designing and distributing digital marketing communications that align with the Stephens brand. Key tasks include:

• Distribute Stephens content via HTML email blasts (includes deal announcements, newsletters, digital invitations, etc.)
• Ensure email marketing efforts and technical execution conform to US and international spam and privacy requirements
• Prepare posts for Social Media platforms
• Maintain and manage email distribution lists
• Leverage delivery stats to evaluate digital campaigns and improve list segmentation
• Make updates to the Stephens website
• Maintain the Stephens digital brand
• Creawte and maintain, as needed, case studies, white papers, executive bios, newsletter content, social media & web content, templates and proposals
• Design and Produce high-quality pitch books, presentations, and other content assets using company templates and style guides
• Maintain the presentation library, ensure that slides are up-to-date and consistent

EDUCATION AND/OR EXPERIENCEBachelor's degree and a minimum of one year of professional experience dealing with digital and social media management; or equivalent combination of education and experience.

Expert knowledge of Microsoft Office and Mac software including MS Office (Outlook, PowerPoint, Keynote, Excel, and Word) and Adobe Creative Suite (including InDesign, Illustrator, and Photoshop). Experience with Content Management Systems (CMS) and Customer Relationship Management (CRM) a plus.

OTHER SKILLS AND ABILITIES

• Strong attention to detail with experience delivering high-quality, accurate, and appropriately branded work product.
• Demonstrated professional-level writing experience and communication skills. Strong knowledge of grammar and composition rules required for editing and proofreading material.
• A creative and critical eye for design.
• Self-starter who can manage time effectively, prioritize work to balance multiple projects, and meet deadlines with little supervision.
• Strong interpersonal skills, ability to work well on a team, and with multiple stakeholders.
• Exceptional work ethic.
• Ability to work well in a fast-paced environment.
• Ability to travel and work non-standard hours, if required.