Digital Marketing Specialist

#Bethedifference

Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

Job Description

Are you passionate about creating innovative digital marketing strategies and driving positive change in the B2B space? Then we are looking for you. To continue our rapid growth in the field of Global Risk Management Software, we’re looking for new talent to boost our digital marketing efforts, generate leads and enhance customer engagement.

As the Digital Marketer in our team, you'll play a crucial role in executing sales and marketing plans for our cutting-edge products by managing campaigns across Google, LinkedIn, and web. In close collaboration with our sales team, you'll focus on the creation, development and measurement of our online footprint, ensuring our strategies are both effective and efficient. If you're excited about driving global success and leveraging your creativity, we want to hear from you.

You’ll be joining a talented, fun Marketing team within Wolters Kluwer, a global organization that cares deeply about Environmental solutions, Risk Management and efficient operations – because building a safer, more sustainable world requires true collaboration.

Responsibilities:

• Develop and execute comprehensive B2B digital marketing strategies to generate leads and enhance brand awareness.
• Plan, coordinate, manage, and optimize digital campaigns across various platforms, including LinkedIn, Google Ads, email marketing, and organic channels.
• Collaborate with the sales teams to align marketing efforts with business objectives, and evaluate and adjust strategy based on results.
• Oversee our website to ensure optimal performance, user experience, and SEO.
• Conduct regular website audits to identify and implement improvements for page optimization and content effectiveness.
• Measure and analyze the performance of your output, and adjust strategies as needed to ensure goals are met.
• Stay up to date with industry trends and emerging digital marketing technologies to keep our strategies cutting-edge.
• Establish and adapt our digital marketing processes to better align with our global strategic vision.

Requirements:

• Bachelor's or Master’s degree in marketing, communications, or related field.
• 4+ years of experience in B2B digital marketing, preferably within software or tech industry.
• Strong writing skills and ability to craft compelling content, experience in design is a plus.
• Experience with marketing tools such as Marketo, Google Analytics, and SalesForce preferred
• Ability to work collaboratively with cross-functional teams, including sales, product and partner teams
• Must speak and write flawless English – multi-lingual (EN/NL, EN/ES, etc.) is a bonus.

Are you ready to elevate digital marketing and grow your career in a supportive environment? Then apply now! Let's shape the future of our digital marketing together.

Please apply with your resume, cover letter, and a portfolio (if available) showcasing your skills.