Digital Marketing Specialist

Being a Champion for SMBs is good for business. And a career defining opportunity for you

BILL is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses, and succeed on their terms. 

BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. We have operations in San Jose, CA, Draper, UT, Houston, TX and Sydney, AUS and are continuing to expand into other geographic locations. If you’re looking for a place that helps you do the best work of your career, look no further than BILL.

This position is based at  Draper.  We support a hybrid work environment with on-site and remote work days.

Make your impact within a rapidly growing Fintech Company

Our Growth Marketing team is looking to add a Digital Marketing Specialist who has experience executing and managing campaigns, maintaining budgets, and acquiring new customers through paid search and paid social advertising (e.g., Google, Microsoft, LinkedIn, and Facebook). Do you have a keen eye for detail, a passion for outperforming, and an analytical mindset to help manage the day-to-day of investment allocation, development, and management of B2B campaigns? Are you ready to make a meaningful impact on the growth of an already successful SaaS business?  

We’d love to chat if you have:

• 2-3 years of experience managing paid search, display, social accounts with budgets in the several to hundreds of thousands per year.
• Practical knowledge and understanding of Google and Microsoft Ads platforms, strategies, and best practices for search, display, and video marketing.
• Analytical and quantitative skills; bias towards data-based decision making.
• Excel/Google Sheets experience in data manipulation and analysis.
• Experience with Google Analytics.
• Experience in landing page optimization, ad, and A/B testing to drive conversion improvements.
• Ability to multitask, balance, and juggle responsibilities in a fast-paced environment.
• Willingness to assist others on different projects, accounts, and campaign needs.
• Experience specifically in B2B marketing - ideally SAAS.
• Experience in FinTech or the financial/accounting industry.
• Experience with marketing automation platforms - especially Marketo.
• Experience with CRM systems - especially Salesforce.
• Experience with Enterprise reporting and BI tools - especially Tableau.

• Help manage the day-to-day of BILL’s paid search, display, paid social, review sites, and video advertising on Google and Microsoft platforms, optimizing for lead and pipeline generation.
• Creating and optimizing landing pages for conversion and quality, as well as influencing broader conversion optimization throughout all of our paid efforts.
• Identifying trends in our own data, utilizing tools like Google Analytics, Salesforce, and Tableau, as well as in the market, to optimize spend and performance-based insights.
• Spending time in accounts optimizing keywords, audiences, ads, bids, negative keywords, A/B tests, and more.
• Assisting other paid managers in various paid platforms by executing tasks, campaign maintenance, and enhancing performance.
• Help oversee campaign budgets and performance for all paid advertising channels.
• Staying up to date on product releases, betas, marketing trends, strategies in the industry that can benefit advertising channels.
• Working with digital team to determine budgets, goal setting, ROI metrics, and strategies.
• Analyzing performance trends and making the necessary changes to work towards improving performance.

Let’s talk about benefits

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
• HSA & FSA accounts 
• Life Insurance, Long & Short-term disability coverage
• Employee Assistance Program (EAP)
• 11+ Observed holidays and wellness days and flexible time off 
• Employee Stock Purchase Program with employee discounts
• Wellness & Fitness initiatives
• Employee recognition and referral programs
• And much more