Digital Marketing Specialist

We're hiring a Digital Marketing Specialist to join The Reference team. You'll manage both B2B and B2C campaigns for clients across multiple verticals and be a core part of the marketing team. This is a hybrid position, working from our Ghent office and attending some in-person or client-site meetings in Ghent or Antwerp.
The Reference, an EPAM company, is a team of creative specialists collaborating to blend knowledge with craftsmanship. Known for being trusted advisors to top-tier brands, at The Reference, we embrace a culture that fuels collaboration and innovation. As part of EPAM, we leverage this synergy to unlock new digital opportunities across various industries. If you're ready to lead and innovate in the global tech landscape, become part of our dynamic team.

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• Manage B2B and B2C campaigns for clients across multiple verticals
• Deliver on both growth marketing programs and digital campaigns on a national and international level
• Work closely together with the lead marketer on managing the digital marketing for our customers
• Determine a marketing strategy and translate this to a media mix and planning
• Collaborate in a multidisciplinary team together with conceptual creatives, digital strategists and data experts

• At least 3 years of experience in a digital marketing position with a proven track record of successful projects
• Proven hands-on experience with setting up and optimizing advertising campaigns in paid search, display, Facebook and Instagram
• Fluent in Dutch and English, French is a plus
• Able to translate business/campaign objectives into tailor made campaign strategies
• Good understanding of how web technology works, especially in the context of live testing, analytics (Google Analytics 4) and Search Engine Optimization (SEO)
• Good communication and problem solving skills
• Stays up to date on the latest digital marketing trends and technologies (AI, etc.)

• Experience with Programmatic Advertising and CDP/DMP solutions

• 4 weeks of paid holidays
• 6 supplementary/compensation (paid) days (pro rata temporis)
• Private healthcare insurance
• Group insurance
• Meal vouchers
• Eco-vouchers
• Joint Committee gross bonus
• Transportation/bike allowance /company car /bike lease (if eligible)
• IT equipment (laptop)
• Mobile subscription (no device)
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
• *All benefits and perks are subject to certain eligibility requirements