Digital Marketing Specialist

$50000 - $60000 / year

Vertafore is a leading technology company whose innovative software solution are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.

Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.

Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.

Vertafore is a Flexible First working environment which allows team members to work from home as often as you'd like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.

We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.

Job Description

 We are looking for a business-to-business (B2B) Digital Marketing Specialist to join our Carrier Marketing team. This role will help develop, execute, and optimize campaign strategies designed to attract new leads, nurture prospects, and support upsell and cross sell sales motions. The ideal candidate should have a keen understanding of content marketing strategies and is highly analytical, technical, creative, and can work both independently and collaboratively. 

Core Requirements and Responsibilities

Essential job functions include but are not limited to the following:

• Build marketing automation programs and track performance for all carrier email marketing sends, gated content downloads, webinars, digital advertising programs, and more
• Design and optimize HTML emails and campaign landing pages
• Maintain and update weekly email performance metrics
• Manage account-based marketing initiatives, make recommendations for optimization, and own the overall vendor relationship
• Work with industry partners to manage content syndication, advertising, and process net new leads on a weekly basis
• Report on active nurture streams every quarter
• Own all A/B testing and present results monthly
• Own the execution of thought-leadership webinars from start to finish, including topic development, logistics, working with guest speakers, moderating live webinar events, and facilitating post-webinar tasks
• Compile a weekly email to the sales team and other stakeholders about our demand generation initiatives and results
• Help plan and coordinate editorial calendar and quarterly spend
• Manage the internal carrier marketing calendar
• Continuously manage our quality control process for emails and marketing programs to ensure proper tracking and attribution
• Perform quarterly content audits to help identify content needs
• Collaborate with the marketing operations to build target lists for campaigns
• Build nurture streams and cadences to help business development representatives connect with prospects
• Participate in the content creation process, help brainstorm new topics, and suggest opportunities for content repurposing
• Responsible for managing design requests and creating tasks for content creation process
• Build and maintain effective relationships across departments

Qualifications:

• 2-4 years in a B2B marketing role
• BA/BS degree in related field preferred
• Solid understanding of campaign development and management across digital marketing channels
• Experience with buyer's journeys and orchestrating programs, vehicles, and campaigns to effectively reach audiences
• Experience with at least one of the following marketing automation software tools: Marketo (preferred), Eloqua, Pardot, or Hubspot
• Experience using Salesforce and Salesloft preferred
• Ability to think critically and make optimization decisions based off data and analytics
• Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment
• Outstanding written and oral communication skills

Additional Requirements and Details:

• Travel required up to 10% of the time.
• Ability to work remote with a stable internet connection on an as needed basis
• Located and working from an office location #LI-Hybrid 
• Occasional lifting and/or moving up to 10 pounds.
• Frequent repetitive hand and arm movements required to operate a computer.
• Specific vision abilities required by this job include close vision (working on a computer, etc.).
• Frequent sitting and/or standing.

THE VERTAFORE STORY

Over the past 50 years, Vertafore has advanced the entire insurance distribution channel with the best software solutions in the industry. Today, we're proud to say hundreds of thousands of Vertafore users rely on our solutions to write business faster, reduce costs, and fuel growth by increasing collaboration and streamlining processes. Vertafore leads the industry with secure, cloud-based mobile products that provide superior reporting and analytics, delivering actionable insight- right when customers need it most. We partner with other leading technology companies to deliver comprehensive solutions to improve the way our customers do business and serve their customers.

The Vertafore Way

Insurance is about relationships, and technology should make those relationships stronger. That's why, at Vertafore, it's our mission to transform the way the industry operates by putting people at the heart of insurance technology. By focusing on our customers, becoming better every day, and delivering results you can see, we provide the level of trust and security that insurance is all about.

· Bias to Action: We're united by an innate drive to take action and make a difference in the technology and insurance spaces.

· Win Together: We work together as one team, showing empathy and respect along the way.

· Show Up Curious: We work to challenge one another to push boundaries and think beyond the box.

· Say It, Do It: We honor every one of our commitments because integrity is important to us.

· Customer Success is Our Success: We cultivate authentic relationships and follow up by actively listening to their needs.

· We Love Insurance: We appreciate the impact insurance has on the world.

Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!

Vertafore is a drug free workplace and conducts preemployment drug and background screenings.

The selected candidate must be legally authorized to work in the United States.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.