Digital Marketing Specialist

Zipcar, the world's leading car-sharing company, is looking to add new talent to our team.
Today, Zipcar provides hundreds of thousands of people with a viable alternative to traditional car ownership, saving them money, time and headaches. Around the world-people are making the decision to live car free and enjoying the convenience and environmental benefits of having "wheels when you want them."
Zipcar's Digital Marketing Specialist will work with teams within the marketing department and external media partners to help increase member acquisition through various digital channels.
As we continue to grow our operations, we are looking for talented, passionate people with great ideas to join the team. We aim to create an environment that is supportive, diverse, and as fun as our brand. If you're results-oriented, independent, dedicated, and ready to contribute to an unparalleled member experience for our community of Zipsters, we encourage you to apply. While we appreciate every applicant's interest, only those under consideration will be contacted. We regret that phone calls will not be accepted.
Job Requirements

• 1-2 years of experience in a data-driven digital marketing environment; direct-response/membership acquisition marketing experience strongly preferred
• Bachelor's degree required

Job Responsibilities
Responsibilities include but are not limited to the following:

• Assist in executing multi-platform advertising strategies by providing tactical support across all media channels including owning specific media relationships
• Own weekly cross-channel reporting and provide actionable recommendations to optimize media against business KPIs
• Partner with Brand, Creative and Product Marketing teams to ensure accuracy of messaging via creative briefs and feedback
• Assist in ad hoc analyses of media data, industry research, competitive tracking and more to help keep a pulse on evolving trends
• Work closely with agency partner to execute SEO strategy to improve site rankings and drive traffic

Skills Needed

• Detail-oriented, self-starter who is curious about the world of digital marketing
• Data-driven thinking backed by strong analytical skills, and excel experience
• Ability to manage multiple projects/deadlines in fast pace, changing environment
• Strong communication skills and ability to work across cross-functional teams

What tops off the tank:
Competitive Medical, Dental, Vision, Life and Disability Insurance and other voluntary benefits through our parent company, Avis Budget Group
Generous paid time off, including holidays, vacation, personal, sick, volunteer and Parental Leave options
Tax-free benefit for public transportation or parking expenses
Bicycle Reimbursement program
401(k) Retirement Plan with company matched contributions
Free Zipcar Membership and other employee discounts, including discounts on renting and buying Avis/Budget cars
Community involvement opportunities
Who are we?
Glad you asked! Zipcar is the world's leading car-sharing network,foundin urban areas and university campuses inmore than500 cities and towns.Our team is smart, creative and fun, and we're driven by a mission - to enable simple and responsible urban living.
The extra mile:
We encourage Zipsters to bring their whole selves to work - unique perspectives, personal experiences, backgrounds, and however they identify. We are proud to be an equal opportunity employer - M/F/D/V. Who are we?Glad you asked! Zipcar is the world's leading car-sharing network,foundin urban areas and university campuses inmore than500 cities and towns.Our team is smart, creative and fun, and we're driven by a mission - to enable simple and responsible urban living.
Boston
Massachusetts
United States of America