Digital Marketing Specialist

We are seeking a creative and marketing savvy Digital Marketing Specialist to join our in-house marketing team. This role is a mixture of on-site, on the road (25% or less), and potentially hybrid WFH after 90-day review and depending on your personal computing power to edit video, etc. efficiently in your home office as well as other factors.
Digital Marketing Specialist supports Morrison Industrial Equipment’s B2B marketing communication and lead generation goals via copy writing, videography, photography, and digital marketing—including analytics and reporting.
Reporting to the Marketing Manager and working closely with the VP of Sales & Marketing, the Video & Digital Marketing Specialist will produce written copy and supporting images and video content for Morrison Industrial Equipment’s website, advertising, marketing materials, internal training, and social media channels (TikTok, Instagram, YouTube, Facebook, LinkedIn, etc.).
The Video & Digital Marketing Specialist is responsible for helping to develop and produce content in support of strategic marketing/goals. As a member of the Marketing Department, The Video & Digital Marketing Specialist will work to create digital content that helps tell the Morrison Industrial Equipment story both internally and externally.
The Video & Digital Marketing Specialist will display a strong ability in visual storytelling and an understanding of how video integrates with and supports content across various communications channels (social media, web, email).
Expert knowledge of current camera, video and audio production equipment, technologies, and software is essential.
Knowledge of and experience in B2B marketing is preferred.
The Video & Digital Marketing Specialist will work collaboratively with company teams on projects and will produce content for various Morrison channels. They will be responsible for all aspects of digital content creation, including researching, story boarding, shot planning, shooting, and editing. They will work collaboratively with the Marketing Manager and other department members on distribution and posting.
The Video & Digital Marketing Specialist will be responsible for managing Morrison’s email marketing campaigns in MailChimp and Sugar CRM Marketing platforms.
The Video & Digital Marketing Specialist will be responsible for managing Morrison’s Facebook, LinkedIn, Instagram, TikTok, and YouTube accounts, including optimizing the current pages, understanding, and reporting on analytics—ensuring content aligns with brand guidelines and resonates with target audiences.
Analytics and reporting involve tracking KPIs, providing regular performance summaries, and using data-driven insights to optimize content.
The ideal candidate has this education and experience level:

• Bachelor’s degree (required).
• 2+ years of experience in marketing and content creation. B2B preferred, B2C acceptable with other considerations.

Proficiency in the following tech:

• • Adobe Photoshop (required)
  • Adobe Premiere Pro, visual effects, and sound software (required)
  • Adobe Illustrator (preferred).
  • Experience using MailChimp (preferred)
  • Motion Graphic Skills (a plus!)
  • Experience with Sugar Marketing (a plus!)

The ideal candidate has these strengths:

• Strong analytical and optimization skills to understand customer journeys and inform content strategy.
• Skilled photographer and videographer able to direct subjects.
• Outgoing, friendly, and professional demeanor
• Both independent and collaborative working style
• Enthusiastic, growth-oriented mindset open to continuous learning
• Ability to deliver quality content quickly under tight deadlines.
• Excellent project management and communication abilities
• Deep expertise in online video and distribution
• Understanding of B2B marketing
• Proven creative visual storytelling skills.
• Proficiency in post-production including editing, color correction, sound, lighting
• Superior writing and editing skills.
• Strategic content creation expertise for various audiences
• Collaborative team player able to coordinate with creative and marketing.
• Self-directed with ability to manage multiple projects.
• Keen attention to detail and organization
• Motivated self-starter who takes initiative
• Personable, creative, and process-oriented
• Diplomatic relationship management skills
• Working knowledge of web and print design principles.

Job Requirements:

• Reliable transportation.
• Comfortable using personal vehicle for business travel as needed to shoot video or photos in Lower Michigan and Northern Indiana with mileage and expenses reimbursed. Note: Travel is about 25% of the time or less—it just depends on what projects we are working on in marketing. No weekends or evenings required.
• Can pass a pre-employment drug screening and physical.

Working for Morrison Marketing Department

• Monday – Friday 8-5 (or 7-4, flexible) includes 1-hr lunch break. No weekends, no evenings required.
• We provide top-notch gear, including Adobe Creative Cloud, MacBook Pro laptop, PC with graphics card and computing power, cameras, mics, drones, gimbals, wide-screen monitor, and more.
• Sit/stand desk available.
• AMA membership and resources plus regular attendance at AMA West Michigan lunch learning events here in Grand Rapids to support and expand your career.
• Quarterly Morrison Marketing Association meetings with peers from other Morrison owned companies (Triad, MVP, IFA, etc.) to learn, share and support each other.
• Supportive of other learning/career growth opportunities

Our Competitive Fulltime Benefit Package Includes:

• Medical, Dental, and Vision Coverage
• Flexible Spending Account – Medical and Dependent Care
• 401K Plan with Company Match
• Company Paid Life Insurance & Voluntary Life Insurance Options
• Company Paid Short-Term Disability Benefits & Voluntary Long-Term Disability Benefits
• Paid Holidays and Paid Time Off
• Wellness Resources and More!

Interested in joining our team? Send us your resume and portfolio today!