Digital Marketing Specialist

We do the right things, right now. We do them in a way that is relevant to our clients. Become a part of our history as it continues to be written!

If you are interested and qualified for this role, we invite you to apply.

The Digital Marketing Specialist I executes and supports digital marketing campaigns to optimize marketing effectiveness while driving revenue and client retention for the bank. This role plays a key part in the marketing department at First Financial Bank ensuring that digital campaigns and content are executed accurately, on time and with a high degree of quality across digital marketing channels in support of the bank's highest level goals and strategies.

Essential Functions/Responsibilities

• Executes marketing campaigns through all available digital marketing channels including but not limited to: the bank's public website (bankatfirst.com), digital content and email marketing channels.
• Assists in maintaining websites as needed including authoring web pages, performing day to day updates and maintaining website for accuracy of content and optimal end user experience.
• Conducts keyword research and writes content within SEO best practices.
• Partners with vendors and internal partners on digital content to drive traffic and generate sales.
• Builds reports to gather and evaluate digital channel analytics, and provide metrics and insights to be used for site enhancements and functionality.
• Assists in the deployment of digital marketing campaigns within email marketing platforms and/or other digital channel platforms.
• Utilizes various platforms for internal and external lead generation, and/or to manipulate and append client data for segmentation.

Minimum Knowledge, Skills, and Abilities Needed to Perform Essential Functions of the Job

• Basic knowledge of digital marketing channel best practices.
• Strong oral and written communication skills
• Analytical thinking along with problem resolution skills
• Must be able to prioritize and work on multiple projects at once.
• Ability to learn new marketing channels, platforms and skillsets as needed with little instruction, or seek out and self teach necessary skills.
• Must be able to work independently and cross functionally on projects and assignments. Must be able to work with internal and external stakeholders on projects with minimal supervision.

Preferred Knowledge and Skills

• Prior experience executing one or more digital marketing channels.
• Basic working knowledge of Microsoft suite including Microsoft word and excel is desired.
• Prior experience working with and/or managing multiple vendors a plus.
• Experience with a web platform is a plus.
• Experience writing SEO optimized blogs and webpages a plus
• Experience in financial services or related industry a plus.
• Typically requires a bachelors degree and 1-3 years of experience. Degree in marketing, communications or other related field a plus.

Level of Complexity and Scope

• Performs work under general supervision but works independently the majority of the time.
• Handles moderately complex issues and problems, and escalates more complex issues to higher-level staff.
• Implements solutions independently when possible or asks for help when needed.
• Works to gain solid working knowledge of areas of focus quickly.
• May manage one or more digital marketing channels and platforms and possess working knowledge and serve as a subject matter expert.

Degree of Independence and Decision-Making

• Works independently under guidance of manager and other team members.
• Possess ability to weigh options and implement decisions while seeking input from others on the team.
• Uses business acumen while conducting meetings with key stakeholders

Required Supervisory Responsibilities

• Non

Physical Requirements

• Ability to work on a computer for extended periods of time.
• Ability to travel to work location and work from home location in a hybrid format.
• May travel occasionally or not at all.

Compliance Statement

• The associate is responsible for meeting all compliance requirements imposed on First Financial Bank by State and Federal law and regulation, as well as all related First Financial Bank policies and procedures. This includes all Bank Secrecy Act, Anti-Money Laundering, OFAC and Suspicious Activity reporting requirements, as well as all other lending and deposit compliance requirements.

Development and Training

It is our policy to not discriminate against any individual in violation of federal, state, and local laws as it relates to age, race, color, religion, national origin, sex, marital status, pregnancy, gender identity, disability, sexual orientation, genetic information, veteran/military service, or any other characteristic protected by law.

We are an E-Verify Employer.