Digital Marketing Specialist

Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip’s cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator.

About You:

Tulip is looking to add a Digital Marketing Specialist to our rapidly growing marketing team!

We are looking for a talented, data-driven performance marketer who aligns with our team values of collaboration, innovation, and continuous improvement. The right candidate will be passionate about experimenting, building, and optimizing efforts across our core marketing channels, driving top-of-funnel leads and engagement, and nurturing leads across lifecycle stages through a comprehensive email marketing strategy.

What skills do I need? 

• 2-4 years of relevant B2B marketing and/or agency experience.
• Experience with inbound marketing and demand generation channels and strategies. 
• Understanding of user intent at various stages of the marketing funnel and experience using email marketing to nurture leads from content download to hand-raise. 
• Ability to measure website content performance and on-site user engagement.
• Experience with CRM and marketing automation platforms including Salesforce, Marketo, or Hubspot.
• Experience manipulating data, strong analytical skills, and familiarity with Google Sheets/Excel.

Extra skills (a plus, not a requirement)

• Agile project management experience.
• Experience with content management systems including WordPress or CraftCMS.
• Experience with a product-led growth strategy.

Key Responsibilities:

• Manage and report on key marketing initiatives including website traffic and engagement, digital advertising efforts, and organic search performance.
• Own and manage lead nurturing efforts by leveraging thought leadership and product enablement content across email marketing campaigns.
• Track and manage search engine optimization efforts including keyword research and content optimization.

Key Collaborators:

• Growth Marketing
• Marketing Operations
• Product Marketing
• Content

This is a hybrid role based in Somerville, MA

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered. 

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.