Digital Marketing Specialist

Pay Range: $55000 - $65000 / year 

Vertafore is looking for a Digital Marketing Specialist with the ability to develop, implement, and manage digital marketing strategies, techniques, and tactics for Vertafore's websites to generate quality traffic.

Core Requirements and Responsibilities:

• Essential job functions included but are not limited to the following:
• Lead in implementing and managing SEO strategies, ongoing maintenance, and regular reporting.
• Use SEO tools – Google products and online tools (i.e., Spyfu, SEM Rush, HotJar, HootSuite, Moz), and social analytics to help us make data-informed marketing decisions.
• Track performance of keywords rankings, KPIs, referral sources, etc. to learn what works and build on it.
• Coordinate with marketing team (design and development) to ensure website is aligned with goals of SEO/PPC campaigns.
• Assist with PPC/Search, and paid social media marketing, and conversion tracking via Google Ads and Google Analytics.
• Provide insightful data reporting and articulate trends, successes, and areas of needed improvement. Conduct website quality audits.
• Create/design web pages, through an understanding and basics of CMS technology to make website updates, build pages, and own various aspects of website maintenance.

Knowledge, Skills and Abilities:

Requirements:

• Proficiency in managing regular website updates, building landing pages, and adding resources through our Content Management System (Drupal experience a plus.)
• Familiarity with Search Engine Optimization (SEO) strategies, implementation, and ongoing maintenance, suggesting and implementing necessary changes.
• Familiarity with Pay-Per-Click (PPC)/Search campaigns is required, with ability to navigate Google Search Console, perform keywords research, and conduct competitor analysis.
• Strong writing and storytelling skills with a passion for connecting with audiences.
• Demonstrate experience creating content for multiple channels (web, social, print). Experience with multimedia content development a plus.
• Able to translate complex and technical concepts into easy-to-digest, audience-forward content.
• Able to integrate feedback to ensure content meets goals and expectations.
• Detail-oriented with strong organizational skills and a commitment to quality.
• Understanding of marketing and communication theory and best practices.
• Excellent interpersonal skills, with the ability to communicate complex issues correctly and clearly to both internal and external customers.
• Ability to adhere to brand style guidelines for tone and voice.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Able to work within time, budget, and resource constraints.
• Understanding of marketing metrics and able to analyze marketing data and KPIs to identify areas of opportunity and improvement.

Qualifications

• 2+ years of experience in digital marketing
• Excellent writing and editing skills for a variety of audiences and situations.
• BA/BS degree in communication, English, journalism, marketing, or related field.

Additional Requirements and Details:

• Travel required up to 10% of the time.
• Located and working from an office location. #LI-Hybrid
• Occasional lifting and/or moving up to 10 pounds.
• Frequent repetitive hand and arm movements required to operate a computer.
• Specific vision abilities required by this job include close vision (working on a computer, etc.).
• Frequent sitting and/or standing.

Vertafore is a Flexible First working environment which allows team members to work from home as often as you’d like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.