Digital Marketing Specialist

The primary goal of the Digital Marketing Specialist is to be a constant source of creativity and brainstorm out-of-the-box digital initiatives designed to improve audience engagement and increase revenue.

This position is located in Tulsa, OK, and is not remote.

Culture

Enovation Controls has built a company and culture by living out our core values. We are looking for hungry, humble, and smart people who will embrace our core values and thrive in a fun and rewarding culture. Enovation Controls is a learning organization that conquers complexity with high expectations and performance. The company's teams are multi-disciplined and offer a wide variety of experiences. Great Place to Work has honored Enovation Controls as one of the Best Workplaces in Manufacturing & Production for three consecutive years.

Key Job Responsibilities

• Be the primary administrator and content editor for the company's website. Manage updates to the CMS, as well as maintain the overall useability and security of the site. Work with external vendors to add functionality that cannot be managed in-house.
• Be an administrator and work to ensure the success of the company's help center website on Zendesk. Manage and organize content, add structure and enforce style.
• Be the primary administrator of the company's eCommerce websites. Work with sales to close communication gaps between the platforms and inside sales. Help customers resolve issues with orders and be the go-to expert on all things eCommerce. Make product and price updates promptly and constantly look for improvement opportunities to implement.
• Work with cross-functional, cross channel teams to develop prioritized digital campaigns aligned with the business strategy.
• Work with marketing team and stakeholders to develop all forms of digital media, including press releases, website/blog posts, print editorial and advertising, presentations, videos, templates, and other forms of special content and media to help drive traffic and attention to strategic sales and marketing initiatives.
• Develop and create targeting strategy and digital audiences for use in digital campaigns.
• Implement KPIs and analytics to measure the ROI for various marketing efforts. Report on the performance of marketing campaigns and compare to the goals required.
• Responsible for the creation, implementation, maintenance, and troubleshooting of websites (company and brand sites, landing pages, eCommerce sites, Help Center). Regularly update and refine content for our company websites. Implement SEO improvements on a regular basis. Monitor analytics and implement improvements as indicated by website usage.
• Ensure brand consistency and presence on all digital products from planning to design/build/test to a successful launch.
• Maps out how digital assets will be created, utilized and optimized to achieve marketing goals and objectives.
• Align technology strategy with marketing and digital initiatives to grow online and mobile capabilities.
• Collaborate with distribution partners on ways to grow the sales

Requirements

Education

• Bachelor's degree in marketing or similar degree or 5+ years relevant work experience

Experience and Skills

• Proficient working with HTML and CSS and/or experience with creation of landing pages
• Experience with website content management systems (WordPress, Drupal, Webflow, etc.)
• Experience managing websites and eCommerce platforms as an administrator
• B2B digital advertising experience with Google and LinkedIn
• Experience with working with Google Marketing Platform products (Analytics, Tag Manager)
• BigCommerce, Shopify, Zapier and Zendesk Guide administration experience a plus

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit, and business need.