Digital Marketing Specialist

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com. 

About You:

• You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins. 
• INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas. 
• You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
• Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear. 
• You thrive in a Team Environment. Collaboration is key in innovation and creating change.

These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life. 

If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.

Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.

Digital Marketing Specialist

Lantern is seeking a skilled and innovative Digital Marketing Specialist to join our growing team. In this role, you will be at the forefront of our digital marketing initiatives, executing and optimizing email and SMS campaigns to drive engagement. Your focus will be on delivering high-quality campaigns on time while continuously seeking opportunities to automate processes and improve the efficiency of our digital operations.

This position is ideal for a motivated email marketer with a growing background in digital platform management, email development, and/or campaign management, eager to make a significant impact in the healthcare industry. While we are highly manual today, our digital marketing specialist will be instrumental in moving the needle from a highly manual position to a highly automated one over the next 12 months.

Location: Remote | USA | Travel Required

Responsibilities:

Majority (Approximately 70% of weekly responsibilities today)

• Campaign Execution: Lead the manual execution of email and SMS campaigns, ensuring all campaigns are delivered on time, meet quality standards, and align with brand guidelines.
• Quality Assurance: Develop and maintain rigorous QA processes to ensure the accuracy and functionality of all digital marketing assets before deployment.
• Reporting & Analysis: Generate detailed reports on campaign performance, providing actionable insights and recommendations to drive continuous improvement and support business objectives.

 Minority (Approximately 30% of weekly responsibilities today)

• Automation: Identify and implement automation opportunities to streamline campaign workflows, reduce manual processes, and optimize operational efficiency.
• Platform Management: Serve as the administrator of the digital marketing platform, managing lists, segmentation, and ensuring data integrity for accurate targeting and reporting.
• Innovation: Stay up-to-date with the latest trends and technologies in digital marketing, bringing new ideas and strategies to the team to enhance campaign effectiveness and reach.

Requirements:

• Proven experience in digital marketing, specifically in email and SMS campaign management.
• Strong knowledge of digital marketing platforms, including hands-on experience as an administrator or developer.
• Excellent project management skills with a keen eye for detail.
• Ability to analyze data and translate findings into actionable strategies.
• Experience in the healthcare industry is a plus, but not required.
• Strong communication skills and the ability to work collaboratively in a team environment.
• Passion for innovation and staying ahead of industry trends.

 Benefits

Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.