Digital Marketing Specialist

The company:

PointCentral is a leading provider of smart property technology that empowers property managers of short-term rentals and multifamily properties to remotely control IoT connected devices from a single dashboard. With our technology, property managers can deliver modern guest and resident experiences, streamline tasks, enhance operational efficiency, and safeguard their assets. Our blend of software and hardware solutions covers a range of features including access management, energy management, water management, resident smart home management, and noise monitoring. PointCentral is a subsidiary of Alarm.com, offering the excitement and agility of a startup where your contributions will make a noticeable impact, while also enjoying the benefits of being affiliated with a large, longstanding public company.

The position:

As a Digital Marketing Specialist focused on demand generation, you are responsible for implementing and executing campaigns that drive traffic, increase conversions, and generate leads. You're a strategic thinker, creative, and possess technical expertise. You will work closely with other teams to ensure alignment with overall business goals. Your goal is to drive tangible results such as increased website traffic, higher conversion rates, and a growing pipeline of leads, making it a critical function in driving business growth and success.

Responsibilities:

• Develop and implement digital marketing strategies to increase online visibility, traffic, and engagement across all relevant platforms.
• Conduct keyword research and implement on-page and off-page optimization strategies to improve website visibility and rankings.
• Plan and execute PPC campaigns, including keyword research, ad copy creation, and budget management.
• Drive clear revenue growth through paid media strategies.
• Collaborate with external agencies to manage paid search campaigns, ensuring alignment with overall digital marketing strategy and optimizing campaigns for maximum ROI.
• Monitor website traffic, conversion rates, and other key metrics to identify opportunities for improvement.
• Manage and grow social media channels, including working with internal team members to create content, monitor performance, and engage with followers.
• Collaborate with team members to create high-quality, effective digital marketing assets.
• Stay up-to-date with the latest trends and best practices in digital marketing and make recommendations for continuous improvement.
• Apply proficient analytical skills to assess the complete customer experience throughout various channels and touchpoints.

Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• At least 5 years of experience in digital marketing, with a focus on SEO, SEM, and social media (especially LinkedIn) in a B2B, environment.
• Proven track record of developing and executing successful digital marketing campaigns.
• Experience with Google Analytics, Google Ads, Google Tag Manager, SEMRush, Hootsuite, Wordpress, Salesforce, and Adobe Creative Cloud.
• Strong analytical skills and the ability to use data to inform marketing decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and external partners.
• A passion for digital marketing and a desire to stay up-to-date with the latest trends and best practices.

Why Work for PointCentral?

• Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers.
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the PointCentral team!
• Gain well rounded experience: PointCentral offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
• Work with the latest technologies: You’ll gain exposure to a broad spectrum of IoT, SaaS and M2M technologies including wireless communication, video monitoring, smart home automation, web development, and backend application development and hosting.
• Focus on fun: PointCentral places high value on our team culture. We even have a committee dedicated to hosting a stand-out holiday party, happy hours, and other fun corporate events.

Company Benefits

PointCentral offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!

For more information, please visit www.alarm.com.

Alarm.com is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

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