Digital Marketing Specialist

Company Description

Discover Your Path at Keypath!

About Us:

At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with prestigious universities to create and deliver online education solutions that tackle global social and economic challenges head-on.

Join our dynamic, fast-growing international team that thrives on collaboration, innovation, and lifelong learning. With offices in Melbourne, Sydney, Chicago, and Kuala Lumpur, we are truly a global company. Today, we're a family of over 700 passionate "Keypathers" worldwide.

Work Anywhere:

At Keypath Education Malaysia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both.

Job Description

The Digital Marketing Specialist is responsible for the digital marketing performance across Keypath’s partner universities in Malaysia.

The key objective of this role is to generate high-quality student leads through the development and execution of digital marketing activity – including but not limited to Paid Social, SEM and SEO.

The role will be responsible for establishing a solid foundation in paid advertising and SEO in Malaysia and improving performance over time. As such, the role will be a hands-on position, requiring someone with extensive technical capability in on-page and off-page SEO and in managing campaigns across various Social Media and Search channels.

Their responsibilities include: 

• Owning the digital channel strategy and performance for all of Keypath’s Malaysian universities and programs.
• Developing and optimising paid advertising campaigns on, for example, Google, Facebook and LinkedIn.
• Managing all on-site and off-site SEO initiatives including (link building, content development, and technical SEO, conversion rate optimisation testing).
• Conducting regular in-depth reporting on digital performance and communicating results to key stakeholders.
• Budgeting and forecasting spend and performance for all digital channels.
• Championing Keypath’s SEO and PPC best practices and ensuring activity/efforts are up to date.
• Overseeing the launch and ongoing development of partner websites in conjunction with the web team.
• Cultivating a test and learn culture, and leading CRO activities.
• Managing external vendor relationships and acting as digital/technical lead in partner discussions.
• Other duties as assigned

Qualifications

Education

• Bachelor’s degree or higher
• Relevant certification in Digital Marketing (desirable)

Experience

• Relevant certification in Digital Marketing (desirable).
• Minimum of 3 years of experience in digital marketing (particularly SEO / PPC).
• Hands-on experience with advertising on Google AdWords, LinkedIn and Facebook.
• Advanced knowledge of Google Analytics, Search Console, and Keyword Planner.
• Experience with SEO tools such as Moz, Ahrefs, and SEMRush.
• Understanding of HTML, CSS.
• Experience with CMS (i.e Drupal) and CRM (i.e. Dynamics/Salesforce).
• Advanced knowledge of Microsoft Excel.
• Demonstrated critical thinking, decision-making, and problem-solving skills.
• Strong stakeholder management and communication skills.

Additional Information

Benefits and Rewards:

• Opportunity to chose how you work - in office, hybrid or remotely
• Comprehensive online remote training.
• All the necessary equipment for success.
• Clear career progression pathways.
• Paid Mental Health days for your well-being.
• Toolkits for Digital Health and Mental Health support.

 Why Keypath?

• Embrace Your Authentic Self: A supportive culture recognized as a top workplace (Ranked #6 on 2024 the Best Places to Work Australia©).
• Global EdTech Leader: Join an industry on the rise.
• Continuous Growth: Upskill through discounted study opportunities.
• Transform the World: Contribute to upskilling and reskilling globally.
• Make an Impact: Help solve future economic and social challenges.

Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.

Apply now to unlock your potential with Keypath!