Digital Marketing Specialist

Job Description

Carolina Handling, a Raymond Dealer, is one of the largest automation systems integrators in the world. We specialize in providing turnkey solutions for warehouses, distribution centers, and manufacturers. Our product and solutions offerings allow our customers to move material faster and more efficient by implementing automation equipment and technologies including...

• Consulting

• Material Handling Equipment, Parts, and Service

• Automated Mobile Robots

• Vision guided vehicles and automated guided vehicles

• High Density Storage Solutions including ASRS, Robotic Goods to Person and Shuttle Systems

• WMS/WES/WCS solutions and Software

• Intralogistics Solutions and Automation including Conveyor and High-Speed Sortation

• Telematics

JOB SUMMARY

This position will work within our Marketing Department to promote Carolina Handling. This position will have significant opportunities for impact to the organization's brand and community presence. A key member of the Marketing team, the Digital Marketing Specialist provides project management and administrative support, assists with marketing operations as assigned by the Director of Marketing. Works independently on special projects according to agreed timelines and special requests.

WHAT YOU'LL BE DOING

• Responsible for proactively developing, aligning and executing digital marketing campaign plans that deliver consistent, effective messaging

• Execute digital marketing plan and create marketing support materials in conjunction with Marketing department

• Responsible for digital campaigns and platforms including but not limited to; website and content management, digital ads/campaigns, SEO, collateral design, presentation creation, weekly email/eblast (CRM), adding in drip campaigns

• Develop, implement and maintain consistent corporate brand/image voice across all digital facing marketing tactics

• Daily POC with vendors for content calendar, management of digital design, website, digital media

• Work in conjunction with internal team on the design, production, inventory and distribution of sales support collateral and materials

• Measure and report ROI on all digital marketing efforts

• Maintain awareness of digital marketing trends

• Review and leverage competitors' digital initiatives/tactics

• Maintain relevant content/subject matter to support company/department goals and strategies

• Develop and implement email campaigns (targeted drip campaigns targeting potential new customers)

• Measure digital results and ROI

• Optimize paid advertising campaigns using SEO and other digital tools

• Work with third-party digital ad placement vendor to develop content

EXPERIENCE SKILLS TO BE CONSIDERED

• A minimum of two years' experience in digital marketing developing, implement, and manage marketing campaigns promoting the organization's products and services

• Bachelor's degree in marketing, business, communications or similar required

• Team-oriented, customer-centered drive with a passion to learn in a fast-paced, goal/deadline-driven atmosphere driving digital marketing efforts

• Positive attitude with a high level of accountability, personal drive and strong work ethic as important as experience

• Must be proficient in CMS platforms, Google Analytics, CRM platforms (SalesForce preferred), SEO tools, and other digital marketing platforms

• Capability to manage small to complex projects from beginning to end, successfully balance multiple projects, and ensure timely and successful project completion

• Understanding of digital messaging creation, storytelling, and brand development

• Competent in communicating and building relationships throughout the organization, strong verbal and written communication skills

• Comfortable working with a team approach - work with others in pursuing common goals, open to cross-training and learning all facets of our Marketing department

• Adept with assimilating and disseminating information in a professional manner

• Demonstrate analytical and problem-solving skills

• Must be proficient in Microsoft Office products including MS Project, Word, Excel, PowerPoint and Outlook

BENEFITS

*Eligible after 30 days of employment

**Eligibility timing is based on plan rules

• Medical/Health Insurance*

o HSA or FSA depending on the plan enrolled

o Prescriptions

o Health Advocacy

• Dental Insurance*

• Vision Insurance*

• Life Insurance, AD D and Disability* - basic life and AD D 100% company paid

• Employee Assistance Program*

• 401K with a company match**

• Profit Sharing**

o 2x/year - eligibility after 6 and 12 months

WORKING CONDITIONS

While performing the duties of this job, the Associate is regularly required to work in a fast-paced working environment with a high volume of information flow and frequent customer interface. The Associate is exposed to sensitive and confidential information. Must always be able to adapt to a busy office environment with rapidly changing priorities and remain professional. The Associate is occasionally exposed to a machine shop environment and hazards from equipment movement and may be required to travel on day trips or occasionally overnight.

PHYSICAL REQUIREMENTS

While performing the duties of this job, the Associate is regularly required to sit, talk, hear and speak with good articulation and voice control. The Associate is frequently required to walk; use hands to finger, handle or feel; and reach with hands and arms. The Associate is occasionally required to stand for moderate amounts of time. The Associate must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, peripheral vision, and ability to adjust focus.

Don't meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Carolina Handling we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!