Digital Marketing Specialist

Join a growing, successful company! At Simformotion™, a leader in the simulation and training field, we have an exciting new career opportunity on our marketing team. Simformotion is the licensee for Cat® Simulators and author of SimScholars™ curriculum. Additionally, we partner with other companies that manufacture and sell simulation training products.

The Digital Marketing Specialist will be a part of the marketing team and manage multiple digital marketing initiatives, campaigns, Google Ad campaigns, other advertising and reporting results from analytics. The ideal candidate will have a passion for technology and training.

• Research and create marketing and advertising campaigns to promote products and services and gain leads online, via email campaigns, blogs, social media and website content. Work with the marketing team to create content that converts leads.
• Manage social media platforms and work with the marketing team to create content and posts.
• Research and analyze current market, advertising, and social media trends and marketing data to create campaigns that effectively reach and engage our target audience.
• Optimize paid advertising campaigns using SEO and other tools. Scale campaigns for maximum ROI.
• Analyze and report lead generation based on ROI and effectiveness for sales. Brainstorm and implement experiments and conversion tests.
• Manage multiple campaigns at once and monitor and optimize campaign performance utilizing analytics and key metrics.
• Learn and understand the varying customer profiles, industries, and market segments that our products serve.
• Research competitors' products and marketing efforts.

Requirements

• 3 to 5 years minimum of digital marketing experience.
• Proven experience creating and managing search, display and retargeting digital ads.
• Understand online tools such as Mail Chimp and other marketing platforms.
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO) and market research methods.
• Demonstrated experience in marketing data analytics and tools.
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Ads, etc.)
• Well-organized and detail-oriented.
• Exceptional communication and writing skills.
• Able to manage and meet ongoing deadlines for multiple projects.
• Self-starter not afraid to take initiative.
• Work well in a team environment or on your own.
• Experience with heavy equipment is a plus.

This is a hybrid position. Headquartered in East Peoria, Ill. Salary is based on experience. Benefits include 401k, health insurance, paid holidays and paid time off. Do not miss the opportunity to join a great team in a fun, casual work environment. This position does not include sponsorship for United States work authorization.

Simformotion™ LLC hires without regard to race, color, religion, sex, age, national origin, ancestry, sexual orientation, marital status, pregnancy, military status, unfavorable discharge from military service, or disability. An Equal Opportunity Employer.