Digital Marketing Specialist

ABOUT WIN:

Founded in 1993, WIN is a highly innovative PropTech company building new and disruptive software platforms and products for the massive real estate industry. We have the stability and brand recognition as a 30-year old company along with the curiosity and energy of a start-up. We are an Entrepreneur 500 company, Entrepreneur Fastest Growing company, and recognized as the Most Innovative Home Services Company.

OUR CULTURE:

Our colleagues are driven by curiosity and tinkering and a desire to make an impact. They enjoy a culture of high energy and collaboration where we listen to each other with empathy, experience personal and professional growth, and celebrate small victories and big accomplishments. Click here to learn more about our company and culture: https://www.linkedin.com/company/winhomeinspection/life

ABOUT THE ROLE:
The Digital Marketing Specialist will be responsible for managing and optimizing our paid advertising campaigns across various digital platforms. The ideal candidate will have a deep understanding of PPC, SEM, social media ads, and other digital advertising strategies to drive traffic, increase conversions, and achieve our marketing objectives.

KEY RESPONSIBILITIES: 

1. Develop, implement, and manage paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Instagram, and other relevant channels.
2. Monitor and optimize campaign performance to ensure KPIs are met, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
3. Collaborate with the marketing team to develop comprehensive paid media strategies that align with overall marketing goals, informed by keyword research, competitor analysis, and audience segmentation.
4. Generate regular reports on campaign performance, insights, and recommendations for future campaigns.
5. Manage and allocate the advertising budget across different platforms and campaigns. Also, ensure efficient use of the budget to maximize ROI.
6. Stay up to date with the latest trends and best practices in digital marketing and paid advertising.
7. Experiment with new advertising techniques and platforms to stay ahead of the competition.
   

QUALIFICATIONS: 

1. Bachelor's degree in Marketing, Business, or a related field.
2. Proven experience (3+ years) in managing paid advertising campaigns, preferably in an agency or fast-paced environment.
3. In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other digital advertising platforms.
4. Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
5. Proficiency in using PPC and SEO tools such as SEMrush.
6. Excellent written and verbal communication skills.
7. Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
8. Certification in Google Ads, Facebook Blueprint, or other relevant certifications is a plus
   

WHAT WE OFFER:

1. Highly inclusive and collaborative culture built on mutual respect
2. Focus on core values, initiative, leadership and adaptability
3. Strong emphasis on personal and professional development
4. Flexibility to work remotely and/or hybrid indefinitely