Digital Marketing Specialist (Paid Media & Email)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Digital Marketing Specialist (Paid Media & Email) in Canada.

This role is focused on driving performance marketing execution across paid media and email channels in a fast-scaling, creator-driven e-commerce environment. You will be responsible for optimizing campaigns in real time, improving ROI, and ensuring strong performance across multiple digital platforms. The position blends hands-on media buying with lifecycle marketing execution, requiring both analytical precision and creative thinking. You will collaborate closely with digital ads and marketing teams to translate strategy into high-performing campaigns. The environment is fast-paced and highly data-driven, with a strong emphasis on experimentation, iteration, and continuous improvement. This is an opportunity to directly influence campaign success and contribute to the growth of a rapidly expanding digital business.

• Execute and optimize paid media campaigns across platforms such as Meta, Google, Reddit, and Pinterest, ensuring continuous performance improvement.
• Monitor campaign performance daily and implement real-time adjustments to improve CPA, ROAS, and overall efficiency.
• Develop and maintain UTM structures and tracking systems to ensure accurate attribution and reporting.
• Support audience development, segmentation strategies, and A/B testing to improve targeting and campaign scalability.
• Analyze performance data to identify trends, insights, and actionable opportunities for optimization.
• Execute email marketing campaigns in Klaviyo, including setup, segmentation, deployment, and performance tracking.
• Contribute to email content, creative direction, and lifecycle marketing flows to improve engagement and retention.
• Collaborate on campaign planning, providing input on channel mix, targeting strategies, and optimization opportunities.
• Help improve internal processes and frameworks to strengthen consistency and efficiency in digital execution.

Requirements:

• 5+ years of experience in paid media marketing, managing campaigns across Meta and Google, with additional platform experience (Reddit, Pinterest) considered an asset.
• Strong hands-on experience with Klaviyo, including segmentation, campaign execution, and lifecycle marketing flows.
• Solid understanding of UTM tracking, attribution models, and performance measurement.
• Proven ability to analyze marketing data and translate insights into actionable optimization strategies.
• Experience balancing both creative and analytical responsibilities in a performance-driven environment.
• Strong ownership mindset with the ability to work independently and move quickly in a fast-paced setting.
• Excellent communication skills and ability to collaborate across marketing and creative teams.
• Interest or experience in creator economy or gaming industries is a plus.

Benefits:

• Competitive salary range of $75,000–$85,000 CAD per year.
• Remote work flexibility across Canada.
• Comprehensive health and dental coverage from day one.
• 4 weeks of paid vacation, including birthday leave.
• Additional paid holiday shutdown period.
• Annual wellness, home office, and mobile phone allowances.
• RRSP matching program up to 3%.
• Parental leave top-up program and employee assistance support.
• Paid volunteer day and ongoing learning and development opportunities.
• Inclusive, collaborative culture within a high-growth, creator-focused environment.