Digital Marketing Specialist III

Job Summary:

Develops and implements digital, social and web-based marketing strategies, programs and campaigns including content. Ensures digital marketing efforts optimizes the user experience throughout the sales cycle, increases marketing effectiveness, improves customer satisfaction and amplifies the company brand. Builds brand engagement, drives qualified and relevant traffic, and derives consumer insights to help optimize strategies from online campaign performance.

Principal Responsibilities:

• Executes online promotional campaigns and supports internal partners with supplier campaigns. Optimizes natural and paid search strategies, supports e-mail marketing campaigns, implements on-site banner advertising, sets-up on-line promotions/coupons and performs other marketing activities to meet business objectives and revenue goals.
• Creates, reviews and edits all incoming content for landing pages and eSpot requests including product consistency, spelling, pricing, promotional or launch parameters, translations, etc.
• Improves search engine optimization by recommending changes to website architecture, content, linking, keywords and other factors.
• Supports regional marketing in driving aspects to attract and convert new customers, gain user adoption, and increase on-line sales.
• Share best-of-class deliverables, tools and processes internationally across regions and businesses.
• Tracks, collects, analyzes and reports data, identifies trends and insights and evaluates results to achieve maximum Return On Investment (ROI) for on-site campaigns.
• Performs testing on landing pages, segmented promotional set-ups, specific channel promotion set-ups and other systems related functionality. Identifies deficiencies, recommends improvements and identifies opportunities for enhancement.
• May manage outside search engine marketing agencies and partnerships, third party provider e-commerce feeds, and vendor payment and initiative planning.
• Other duties as assigned.

Job Level Specifications:

• Extensive knowledge and application of principles, theories and concepts. Complete knowledge of all job functions and the broad industry best practices, techniques and standards.
• Develops solutions to complex problems where analysis of situations and/or data requires in-depth evaluation of variables. Determine best approach to achieve results and provide suggestions to improve policies and procedures.
• Work is performed independently and requires the exercise of judgment and discretion. Exercises considerable latitude in determining objectives and approaches to assignments. Work may be reviewed at a high-level.
• May represent the organization as a primary contact on assignments and/or projects. Interacts with senior professionals and management and frequently coordinates work between departments or organizations.
• Actions may impact the organization. Failure to accomplish work will result in the inability to reach crucial organizational goals. Erroneous decisions may have a prolonged effect resulting in the expenditure of substantial resources.

Work Experience:

• Typically 5+ years with bachelor's or equivalent.

Education and Certification(s):

• Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

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The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.

Avnet is an Equal Opportunity Employer committed to providing equal opportunities to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex (including pregnancy), age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other characteristic protected by law. This policy of non-discrimination also applies to religious dress and grooming practices. Avnet will accommodate employee religious dress standards and grooming practices that do not result in undue hardship for the Company. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center at (888) 994-7669.