Digital Marketing Specialist (Marketo)
Job Description
Weβre obsessed with growth. From enabling companies to flourish, to helping careers bloom.Β
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SupportNinja was founded in 2015 to help companies solve for scale and connect them with a wider world of talent. Our vision is to show the world a better way to grow by developing the best people, implementing the latest technology, and challenging the status quo.
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SupportNinja is a new kind of BPO. Our vision is to show the world a better way to outsource by developing the best people, implementing the latest technology, and challenging the status quo. SupportNinja helps fast-growing tech companies by providing around-the-clock outsourced support, lead generation, customer service and community management.Β
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As a Ninja, you are guaranteed a culture dedicated to our core values: Employee Focused, Always Be Humble, Improve Everyday, Compassionate Candor, and Collectively Bring Joy.
Note: This is a hybrid position at The Foundry, BGC, Taguig City (at least 2 times a month onsite).
We are seeking a Marketo Specialist to join our team and help drive the day-to-day tactical marketing operations under the Head of the Marketing Operations Core Team. The ideal candidate has a passion for Marketo admin-related work and an understanding of marketing platforms and their functions related to marketing operations work, with a proven ability to develop, execute, and track campaigns that support our business objectives.
What does a day in the life of a Digital Marketing Specialist (Marketo) look like?
- Support the day-to-day tactical marketing operation standpoint, basic reporting, ad-hoc reporting, developing strategy, performing upkeep on the Marketo platform, etc.Β
- Marketo Administration/Program Management:
- Support day-to-day management of the Marketo platform, including creating and updating programs, campaigns, traffic managers, and flow.
- Set up and manage email marketing campaigns to prospects, including segmentation, scheduling, and tracking.Β
- Quality Assurance
- Conduct thorough testing of emails, landing pages, and forms to ensure functionality and deliverability
- Identify and troubleshoot any issues or errors in campaigns, and workflows after completing program-building requests.Β
- Day-to-Day Tactical Tasks:
- Program/Campaign Building and QA
- Event/Webinar/Lead list imports
- Email segmentation/construction and Testing and QA for prospects
- Marketo Webinar Construction
- Collaborate with the various cross-functional teams to develop and execute marketing operations strategy.
What are the required qualifications of a Digital Marketing Specialist (Marketo)?
- Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.Β
- Proficiency with Marketo (marketing automation tool) and CRM systems (E.g. Salesforce CRM)
- At least 1 year proven experience in a marketing/Marketo specialist role, ideally in a B2B environment.
- Strong analytical skills and familiarity with data analysis tools (e.g., Salesforce, Microsoft Power BI)
- Proficient with MS Excel
- Knowledge of email marketing, lead nurturing, and digital marketing strategies.
- Familiarity with SaaS renewal operations, digital technology product lines
- Outstanding communication, both written and verbal.
- Ability to collaborate effectively with both technical and non-technical teams
- Analytical mindset with the ability to assess business needs and customer personas.
- Strong organizational skills and the ability to prioritize and manage multiple programs, campaigns, or initiatives.
- A proactive approach to problem-solving and conflict resolution, with a focus on customer satisfaction.
- Ability to work collaboratively with cross-functional teams, including sales, operations, and customer success.
- Knowledge of industry trends and best Marketo management practices.
- Self-motivated and results-oriented, with a strong sense of ownership and accountability.
- Ability to adapt to a fast-paced, evolving environment and manage competing priorities effectively.
Ninja Perks and Benefits
*Full time employees
β Competitive compensation
β Adherence to government-mandated benefits
β Retirement Savings Program with Company Matching
β Life Insurance
β HMO on day 1
β Paid time off, birthday leave
β Bonus and incentive plans
β Opportunities for skills training and personal and professional development
β Employee Referral Program
β Beautiful office space (for onsite employees)
β Free lunch provided daily (for onsite employees)
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Experience infinite fun so you can have infinite growth. Discover A Better Way to Grow! Are you ready?
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Disclaimer:
The duties and responsibilities listed above describe the post as it is in general terms and are not definitive. The post holder is expected to accept any reasonable alterations that may from time to time be necessary.
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SupportNinja is proud to be an Equal Employment Opportunity employer and we do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, veteran status, disability, or other applicable legally protected characteristics under federal, state, or local law.
Date Posted
08/21/2024
Views
2
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