Digital Marketing Specialist (N/F/H)

The right career for all

Created in 2006, leboncoin.fr is an exchange platform that simplifies access to consumption, favors local relations and makes digital a tool at the service of all. leboncoin is positioned as a digital, economic, societal, innovative player, always with the same objective: to facilitate all day-to-day exchanges for all of our users. We give a second life to thousands of goods. Behind this apparent simplicity, there is a fast-growing company with 1,400 employees, where it is good to work, a company that cultivates a responsible and collective HR approach. We are also the 1st site for sales between individuals in France and the 5th most consulted site in France.

What you’ll do ​& Who you are

At le boncoin, we're looking for our next Digital Marketing Analyst. Reporting to the Digital Marketing Team Lead and to the Media Director of the leboncoin Marketing team, you will :
- Ensure the operational management of digital campaigns (web responsive, mobile app) on Google Ads, Facebook Ads, Snapchat, Tik Tok, etc...
- Interface with the Influence and Social Networking teams and set up content media campaigns.
- Monitor and analyze campaign performance (specific KPIs to be tracked) and implement appropriate optimizations (continuous improvement logic).
- Provide regular reporting on the various actions carried out (weekly, monthly, assessment, etc.).
- Manage campaign tracking and ensure data relevance.
- Monitor new practices and new media, and implement new actions on a Test & Learn basis.
- Take part in cross-functional projects to improve media measurement and effectiveness.

Skills :
Basic digital marketing skills
Ad campaigns on Google Ads, Meta, Facebook Ads, Snapchat, Tik Tok ...
Analytical skills (KPIs) + Reporting
Manage several projects with different objectives at the same time
Appetence for creative projects would be a plus

Recruitment process :
HR discussion with Samir
An interview with Mélanie & Baptiste (Digital Marketing Team Lead & Media Director)

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.