Digital Marketing Specialist, Projects

• Manages the digital project lifecycle, from task to completion
• Supports Nu Order and other eCommerce presentation
• Develop and execute BU site asset creation and updates
• Oversees additional assets, including Channel Advisor, Magento, Nu Order, Search Spring, Salisify, and DAM
• Create the digital marketing calendar and master photography list for all assets
• Responsible for maintenance and clean-up of all images and metadata with wholesalers
• Manage the presentation cycle on visuals, including timely refresh
• Understands production process and workflow, managing internal routing of all digital projects
• Receives and reviews all creative briefs submitted to the department and receives input and approval to proceed from the channel owner or spokesperson
• Works with channel leads to assign creative resources, creating a detailed production schedule for each project
• Manages multiple priorities for several resources at one time
• Sets clear expectations weekly/bi-monthly for tasks and deliverables across teams accountable for work, providing all proper materials and documentation when necessary
• Develops strong relationships with internal team members and external vendors at all levels
• Work independently to develop content creation and social campaigns across the brand platform and multiple social channels.
• Collaborate with creative services in creating social imagery and graphics, as well as writing copy.
• Solely responsible for creating KPI targets for each social campaign and developing monthly reporting to analyze their effectiveness.
• Responsible for managing ROI & sales attributed to organic and paid social media and reporting the growth and/or challenges to the team.
• Point of contact for distributors' social media assets & content creation to align with targeted growth initiatives.
• Create social calendars and monthly paid campaigns based on analytics.

Overview

HanesBrands Inc. is a global company with more than 59,000 associates in 33 countries, all working together to create the world's best apparel to include iconic brands such as Champion, Hanes, Bali, Bonds, and many more. We offer enormous opportunities for creative thinkers, for people with a passion for consumers, and for people who think like business owners. We're building a truly inclusive culture, where people of different backgrounds, races, cultures and experiences come together to make us stronger. We are a sustainable company committed to making a positive difference in our communities and around the world.

The Digital Marketing Specialist will report to the Sr. Marketing Manager, providing additional support and organization to all of Printwear. The role will facilitate the execution of marketing programs, with the ability to juggle multiple projects simultaneously and understand all facets of internal digital production and prioritization. In addition, the Digital Marketing Specialist will work directly with stakeholders from each department to complete projects on time while maintaining the project scope.

Qualifications

• Bachelor's degree in marketing/eComm-related field
• 4+ years of experience in marketing or project management, preferably in partnership with creative services
• Experience with digital asset management and digital and email marketing
• Familiarity with Adobe Creative Suite, with strong skills in Microsoft Office and Mac
• Background in online asset/project management system (Basecamp) is a major plus
• Strong organizational and project management skills with experience in scheduling, resource allocation and management, and task dependencies
• Experience with creative briefs and working with a creative team
• Excellent communication skills, particularly in conjunction with workflow steps and internal processes
• Ability to develop detailed work plans and run project meetings in a fast-paced environment
• Team player with a can-do attitude and ability to work independently or collaboratively with multiple people and/or teams.
• Confident, with a positive disposition and ability to be calm under intense pressure, as well as firm or flexible as the situation requires.
• Manages issues appropriately and professionally

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE/AA: Minorities/Females/Veterans/Disabled.

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:

Telephone: 877.999.5553

Email: [email protected]

Benefits we offer

*Benefits vary by country

HanesBrands Inc now offers a benefit allowing associates to get paid for their hours at any time without having to wait until payday.

• Health & Wellness
  Benefits
• 401(k) & Employee
  Stock Purchase Plan
• Paid Vacation, Holidays
  & Paid Parental Leave
• Hybrid Work Schedule
• Associate Discount
• Professional
  Development Programs
• Community Outreach &
  Volunteering Opportunities
• Tuition Assistance &
  On The Job Training
• And More