Digital Marketing Specialist - SEO

Company Description

Proactis is a leading Source-to-Pay software solution provider for mid-market organisations across a range of service-led industries.

Proactis’ end-to-end modular platform enables customers to control spend and manage supply-chain risk; improve compliance and governance of their purchasing activities; reduce the cost of goods and services; and deliver efficiencies, all through process digitisation and automation.'

Job Description

This role can be hybrid, remote or office-based.
For consideration for any remote role you would need to be based in one of the following regions UK&I, France, Germany or The Netherlands.

The Role

Planning and delivery of international digital marketing initiatives across all markets that Proactis Serves. This role works within the Demand Generation Centre of Excellence (CoE) and is supported by other CoEs.

The primary goal of this role is to positively impact sales pipeline, by both contributing to the process of generating Sales Accepted Leads (SALs) as well as influencing existing sales opportunities. This will be achieved by leading the growth of Proactis’ organic visibility across core and peripheral search terms, as well as supporting with Paid Media activities across Search, Display and LinkedIn to generate hot and warm leads.

Key Accountabilities/BAU Objectives: 

• Keyword analysis – rankings (current and desired), content gaps, SERP analysis 
  • Measures: 
    • Rankings 
    • Organic Traffic 
    • Click through rates 
• SEO strategy – action plan to improve rankings 
  • Measures: 
    • Rankings 
    • Organic Traffic 
    • Organic lead and SAL generation, including conversion rates 
    • Organic search impact on marketing pipeline 
• On-page and off-page optimisation 
  • Measures:
    • Rankings
    • Domain and page authority
    • Backlink profile
• Content delivery – create content plan (based on user and competitive profiling); brief content requirements into relevant team; manage the translation process and facilitate the upload; ongoing review and optimisation thereafter 
  • Measures:
    • Rankings
    • Repeat users visits
    • Behavioural measures (e.g avg time on page, bounce rate etc). 
    • User journey to desired CTA's
• Site health and technical SEO e.g. redirects, canonical tags, hreflang tags 
  • Measures:
    • Rankings
    • Number of website errors
• SEO trends and strategy evolution
  • Measures:
    • Rolling out key changes in-line with the changing SEO landscape e.g. new FAQ pages, content hubs and Schema 
• Support the wider digital marketing team and Field Marketing in the delivery and optimisation of Paid Media activity across Search, Display and LinkedIn.
  • Measures:
    • Lead volume and conversion rates
    • SAL volume and quality from paid
    • Paid media impact on marketing pipeline 
    • Cost per lead 
    • Click through rates 
    • Cost per click 

Behaviours & Core Values:

• Highly motivated and results driven, able to work to deadlines, prioritise and manage time effectively, and manage stakeholder expectations. 
• Commercially/pipeline focused 
• Collaborative team player 
• Confident and self-starting, with the ability to work on own initiative, with a proactive 'can-do' attitude. 
• Creative and able to think outside of the box – constantly striving to improve
• Data driven and analytical mindset with a willingness to learn new skills.

Qualifications

• Minimum 3 years’ experience in a similar role 
• Sound understanding of international SEO and broader digital marketing strategies 
• Competence with Google Analytics, Screaming Frog, AHrefs and other SEO tools.
• Experience off paid media platforms such as Google Ads, Bing Ads and LinkedIn Campaign Manager is also preferred.