Digital Marketing Specialist (Social Impact)

Discovery Education is looking for a Specialist, Digital Marketing to join our marketing team. You will support digital marketing functions across the Social Impact business, ensuring and growing both new business and customer engagement. You will be a part of the Social Impact Marketing team reporting directly to the Director of Social Impact Marketing and a dotted line to the Digital Marketing team to stay close to industry trends and activity that supports all lines of Discovery Education business.

Whether it's campaigns that support program awareness, lead generation/registrations, or adoption of our products, you'll support and strategize with our internal stakeholders and other members of the Social Impact Marketing team and Digital Marketing team.

In this role, you'll work with the Social Impact Marketing team and content marketing teams to take a messaging framework and fit it in the appropriate placements, such as email, ads, and web. You'll collaborate with the creative teams to get appropriate imagery for these channels.

This role can sit in our Charlotte HQs or remote.

What You Will Do

• Work closely with the Director of Social Impact Marketing to develop recommended omni-channel digital marketing campaigns that increase engagement and support our partners.
• Bring plans to the digital marketing team to help support execution across email, web, SEO, social, paid media, and more.
• Build and launch email campaigns, including copywriting, editing, production, and deployment.
• Execute across the user journey, making sure the content we leverage is capitalizing on the emotions of our audience in the appropriate funnel stage.
• Support analytics measurement and tracking to identify performance trends and areas of optimization.
• Provide reporting to the Social Impact team, to show metrics related to teacher and student engagement across our 60+ partners.

Requirements

• Minimum 2-3 years of experience in a digital marketing or similar role.
• Ability to manage up, down, and sideways.
• Has experience increasing conversion rates from paid media channels.
• Bachelor's Degree required in marketing, communications, education, related field, or equivalent work experience.
• Demonstrated understanding of digital marketing tools, techniques, and strategy.
• Knowledge of client/campaign marketing strategy formulation and execution.
• Experience using email marketing and marketing automation tools like HubSpot, Pardot, Marketo, etc.
• Always interested in having data tell a part of the story, and have experience using tools like Looker, Google Analytics, Google Data Studio, etc.
• Experience using CMS platforms like HubSpot, WordPress, etc. is a plus.
• Experience working in education is a plus.
• Demonstrated aptitude for learning marketing technologies.
• Legal right to work in the United States.

Benefits

• Flexible PTO.
• Paid holidays include Thanksgiving, Christmas, and New Year's Eve.
• Generous parental leave.
• Annual education and professional development dollars.
• Major medical, vision, and dental (multiple choices).
• Summer hours and company recharge days.
• Company-paid life insurance and short- and long-term disability.
• Pet insurance.
• Company paid volunteer hours.

Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.