Digital Marketing Strategist

Do you get excited at the thought of strategizing and planning to improve results? Do you love diving into analytics to see engagement? Does your heart skip a beat when all your hard work is noticed? Creative MMS is seeking an expert in strategizing and writing for our clients who believe strategy is everything and content is plannable, findable, and user-focused. Whether it's helping to increase organic search or collaborating with the team on building a customer-centric website IA, you will be the frontrunner to champion our clients' goals.

This opportunity comes with remote work options, fully-covered medical benefits, optional eye, and dental benefits, 401K with company match, flexible PTO, amazing team culture, and growth potential. Creative MMS is a strategic marketing agency headquartered in the Fishtown district of Philadelphia. We partner with B2B-focused companies offering insights and analysis, digital marketing, web design/dev, content optimization, and all else needed to attract and convert prospects into qualified leads. We let the data drive the strategy and creativity inspire the activation - and that is how we get results.

Responsibilities

• Support overall digital marketing strategy planning for our clients
• Identify audiences as well as their buyers' journeys through research and stakeholder interviews
• Work collaboratively with our clients to ideate and deliver a tailored content schedule
• Create voice, tone, and editorial guidelines
• Conduct keyword research to identify the optimal search intents
• Scrutinize the competition to see where opportunities exist and how to capitalize on them
• Work directly with our UX Team to produce website information architecture and properly-structured page content requirements
• Provide strategic guidance to our client on all digital content and SEO needs
• Write, review, and optimize all types of content
• Analyze data via various tools to determine what's working and what needs improvement

Requirements

• Requirements
  • Skilled in content strategy tactics, i.e., copywriting, optimization, information architecture
  • Familiar with creating and implementing content strategy for websites and all digital content
  • Proficient with accessing research, data, and analytics using various cloud-based tools
  • In-depth knowledge of how SEO and content must work together to produce results
  • Excellent verbal, written, and presentation skills
  • Previous C-Suite, client-facing experience in a marketing agency environment a plus
  • Familiarity with open-source CMS such as WordPress
  Qualifications
  • Required
    • Creative writing
    • Content strategy and planning
    • Audience/Journey research and creation
  • Preferred
  • SEO tools such as SEMrush, SpyFu, Google Analytics,
  • WordPress knowledge

Benefits

Opportunity comes with health benefits, 401K with company match, PTO and amazing team culture, and growth potential.

Job Type: Full-time, in-office one day per week is preferred and remote on other weekdays

Pay: Salary + Annual Bonus (based on company-wide revenue)

Creative MMS is proud to be an equal opportunity workforce and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or Veteran status. We offer an inclusive, mutual-respect environment that celebrates diversity, free of discrimination and harassment.