Digital Marketing Strategist (Paid Media)

Effective Spend is looking for a Digital Marketing Strategist with 2+ years of hands-on experience managing paid search and social media advertising campaigns on Google, Facebook, Amazon and other paid media channels. The right candidate exhibits a true passion for digital marketing, strong analytical proficiency and excellent client communication skills.

At Effective Spend, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through. 

Why Effective Spend?

We’re proud to have been recognized on the Austin Business Journal and BuiltIn Austin lists of the Best Places to Work in Austin. As an integral member of this team, you’ll learn the most, improve the fastest, accomplish more, and have a ton of fun doing it!

Key Responsibilities:

• Manage Multi-Channel PPC Advertising Campaigns – work across paid search, display and social media channels

• Client Relationship Management – Own and build client relationships with key accounts and act as the daily point of contact for your clients.
• Digital Marketing Strategy – Develop and implement digital marketing strategy for new and existing clients.
• Campaign Creation – Build campaigns from the ground up, including account set-up, campaign planning/organization, competitive analysis, keyword research, and ad copy writing.
• Campaign Management & Optimization – Manage multi-channel PPC advertising campaigns across paid search, display and social media channels. Test and optimize bids, keywords, text ads, image ads, and landing pages to improve campaign performance.
• Reporting & Analysis –  Establish and track client goals, perform deep-dive performance analysis, write and present client reports.

Qualifications & Skill Requirements

• 1-2 years hands on campaign management
• Paid social and display advertising experience is also a plus.
• Superior ability to analyze data in Google Analytics, Google Ads, Facebook or other analytics platforms.
• Proficient in Excel and PowerPoint.
• Superb communication skills, both written and verbal.
• 4-year Bachelor’s degree in business, marketing, advertising, statistics, analytics, or a related field.

Benefits:

Here are some of the ways we support an awesome company culture:

• Unlimited PTO
• Medical plans with 75% employer-paid coverage
• Dental and vision plans with 100% employer-paid coverage
• Student loan repayment plans
• 401k with company matching
• 100% employer-paid life insurance, long-term disability and short-term disability
• Bonuses for employee and client referrals
• Healthy snacks, fruit, fresh-ground coffee and cold brew on tap
• Daily stipend for lunch delivery
• Work-visit program – employees can spend several weeks vacationing in LA and working out of our Los Angeles office