Digital Marketing Strategist, Paid Social

Pair is seeking a Digital Marketing Strategist, Paid Social to help drive and execute on our ongoing Meta, TikTok, and additional test channels. This role will report to our Sr. Digital Marketing Manager. You will have the opportunity to make a big impact on one of our fastest growing revenue-driving channels in an incredibly collaborative and high-growth environment. Your partners will be marketing, product, data, and design.  

What You’ll Do:

• Work in tandem with Sr. Manager of Digital Marketing to develop measurement strategies to understand the net incremental impact of our various campaigns and tactics.
• Deep dive into 1st and 3rd party data sources to mine for key customer and creative insights that inform our next iterations of new customer acquisition strategy.
• Create messaging testing roadmaps and brief new concepts to our network of UGC creators.
• Assist in managing the day-to-day bidding and budget optimizations, to ensure we’re moving budgets fluidly across paid channels, depending on where we can see the most incremental returns.
• Stand up new campaign testing structures, betas run in tandem with our platform partners, and even new channel expansion.
• And you’ll eventually grow into the following:
• Assist in the operations of our paid search and SEO work streams, in tandem with your paid search strategist counterpart to create a well-rounded digital skillset.
• Use performance insights to inform creative strategy on longer-form video that can be used on OTT/CTV and even linear TV.

Who You Are: 

• You have 2-4 years experience in paid social strategy and execution for high-growth retail companies.
• You have worked cross functionally across design and data teams.
• You are not afraid to experiment, learn, and try new things – all while focused on prioritizing growing incremental new revenue.
• You have comfort working with raw data sets and extrapolating key insights to drive core channel changes.
• You have a keen eye for creative and messaging and are not afraid to propose changes to copy or creative.
• You care about fostering good relationships with your colleagues.

Need to Have: 

• You have at least 2 years of experience at a high-growth retail company or startup.
• Strong communication and interpersonal skills.
• An analytical mindset with the ability to make data-driven decisions.
• Experience working in a fast-paced, dynamic environment.
• An eye for good creative and messaging.
• High motor to always be learning and growing.

Nice to Have:

• Experience building dashboards within Looker and/or Google Data Studio (if not the willingness to learn with some guidance).
• Writer, creative, or content creator background.
• Experience with other digital marketing channels like paid search, SEO, or even CRM.

Some Benefits and Perks of Working At Pair:

• Health, vision and dental insurance
• Generous vacation policies
• Competitive salaries with equity opportunities
• Retirement savings plan options
• Free eyewear (plus discounts for family and friends)
• NYC dog friendly office with flexible hybrid work options

At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be between $70,000 - $90,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.