Digital Marketing Transformation Consultant

• Conduct behavior analysis to define and optimize campaigns with proficiency at end-to-end channel management
• Manage SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Define data requirements, and use the relevant insights for campaign and strategy optimization
• Perform multivariant experiments and A/B testing with clear rationale and defined outcomes for each experiment
• Understand and analyze customer behavior to better plan and optimize campaigns so as to define requirements and plans across marketing channels, messaging
• Ongoing optimization and agile approach to campaigns from the perspective of modifying budget, channel mix, creative requirements etc.
• Drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore
• Establish and build on working relationships effectively
• Calculate and simulate impact of leads generated through digital channel and quantify channel ROI
• Collaborate with Tele sales and Feet on Street teams to understand campaign leads performance and make in-flight adjustments based on feedbacks