Digital Marketing UX Analyst III

Sub-Zero, Wolf, and Cove the leading manufacturer of luxury kitchen appliances is a longstanding, family-owned company in the Madison area. Icons of design and paragons of performance and quality, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in world's most luxurious homes. We look for team members who are driven by innovation and excellence, striving to serve our customers by doing what is right-with integrity, teamwork, and accountability.

We are looking for a Digital Marketing Analyst III to join our dynamic marketing team. This position will be a part of the Digital Strategy & Analytics team and will manage website operations, drive UX based projects and deliverables, manage the digital testing and optimization program, and strategize enhancements to optimize mobile app and website performance, satisfaction, and conversion.

This position will serve as a key resource for multiple teams within the Marketing Department and the agencies, providing sound business context, clear direction, and clear analysis and actionable insights where appropriate. This position must exercise sound judgment in seeking input/approvals from marketing managers at appropriate junctures while demonstrating initiative, critical thinking skills, and an eye for detail and analytics. Growth and development are important aspects of this position. Whether you aspire to be a leader or a technical expert, this position will set you up for success in the future.

Primary Responsibilities

• Manage the UX (user experience) program across all applicable digital efforts
• Use routine reporting, ad hoc analyses, and deep dives to inform decisions and set the strategy for the overall consumer experience on the website and mobile app
• Meet business objectives by working in an agile scrum framework in coordination with the website development and content teams to implement performance and design enhancements within Sitecore
• Work with cross-functional teams including members from digital strategy, SEO, IT, analytics, media, CRM, brand communications, web, developers, customer service, and product marketing
• Manage relationships with external partners at digital agencies to drive and support UX improvements
• Manage the UX program budget to ensure spend is efficient in driving enhancements and meeting business objectives
• Manage the digital testing and optimization program across the website and mobile app from idea generation to execution, reporting and analysis via Adobe Target and UserTesting platforms
• Collaborate across teams to set the testing and optimization program roadmap each year and gather insights and generate ideas to improve website and app performance, satisfaction, and conversion metrics
• Based on reports and analysis from a variety of data sources, continue evaluating and improving upon program effectiveness to ensure marketing goals are met or exceeded

We value our employees by providing:

• Competitive compensation based on skills
• Industry leading health, dental, and vision plans
• Generous 401 (K) savings and profit sharing
• On-site UW Health clinic, fitness center, and walking paths
• Education assistance and internal training programs
• Electric vehicle charging
• Maternity & paternity leave
• Interested in learning more on our robust benefits package we offer? Click here!