Digital Marketing & Web Strategy Manager

Digital Marketing & Web Strategy Manager Location:Austin, TX (Preferred) or Remote (U.S. Based) Job Type:Full-Time Salary:$50K-$60K DOE Are you a digital marketing powerhouse who loves building websites, launching ads, and driving real results? We're looking for an experiencedDigital Marketing & Web Strategy Managerto join our fast-growing team and lead digital efforts across multiple brands in the blue-collar, home services, and recruiting industries. This is your chance to make an immediate impact across several exciting businesses, including: • The Blue Collar Recruiter (TBCR) • Blue Collar Recruits (BCR) • Discount Water Heaters (DWH) • One Hour Air Conditioning (OHAC) • The Franchise Recruiter (TFR) • Blue Collar Home Services (BCHS)Responsibilities • Website Development (WordPress) • Build and manage multiple websites across our brands • Ensure sites are fast, mobile-optimized, and conversion-friendly • Manage forms, chat tools, analytics, and lead tracking systems • SEO + GEO Optimization • Execute on-page, off-page, and local SEO strategies • Manage Google Business Profiles and local listings • Create keyword-optimized content and landing pages • Paid Ads Management • Create and manage campaigns across Google Ads, Meta, and Google LSAs • Optimize ad spend, conversions, and lead quality • Track performance, run A/B tests, and adjust strategy based on data • Digital Strategy & Reporting • Monitor analytics via GA4, Search Console, and Tag Manager • Recommend and implement new tools and strategies • Collaborate with internal teams to align goals and drive growthQualifications • 3–5+ years of experience in digital marketing and WordPress site management • Proven track record managing SEO and paid ad campaigns with strong ROI • Proficient in: • WordPress (Elementor, Web Flow, Divi, etc.) • Google Ads, LSAs, and Meta Ads • SEO tools (Ahrefs, SEMrush, etc.) • GA4, Search Console, Tag Manager • Strong communicator and project manager • Experience in recruiting, franchising, or home services industries is a plusCompensation & Benefits • Base Salary: $50,000 – $60,000/year (based on experience) • Performance Bonuses • Health Insurance • 401(k) Plan • Flexible Remote Work • Paid Time Off + Holidays • Long-term career growth across multiple fast-growing brandsWhy Work With Us We’re a team of doers and builders scaling brands that support real careers in the trades and essential services. You'll work directly with decision-makers, have the freedom to test new ideas, and see the impact of your work immediately. Apply Now if You’re Ready to: • Own the digital strategy from the ground up • Work on multiple brands that make a real impact • Be part of a nimble, entrepreneurial team • Build something big — and be recognized for it