Digital Media Campaign Specialist - Remote

Job Description

Sharecare is the leading digital health company that helps people -- no matter where they are in their health journey -- unify and manage all their health in one place. Our comprehensive and data-driven virtual health platform is designed to help people, providers, employers, health plans, government organizations, and communities optimize individual and population-wide well-being by driving positive behavior change. Driven by our philosophy that we are all together better, at Sharecare, we are committed to supporting each individual through the lens of their personal health and making high-quality care more accessible and affordable for everyone. To learn more, visit www.sharecare.com.

Job Summary:
Our Consumer Solutions division is looking for a Campaign Specialist to join their team.

Essential Job Functions:
* Manage overall PPC campaign setup, execution and day-to-day activities
* Assist with keyword research and forecasting/planning
* Develop ad copy and other creative assets
* Monitor client delivery and primary KPIs
* Analyze and optimize campaigns towards ROI, margin and performance objectives
* Work closely with internal teams on new campaign initiatives
* Stay current with SEM and PPC industry trends and developments

Requirements

Specific Skills/ Attributes:
* Ability to work within a team and on own initiative
* Extremely analytical, focused and detail-oriented
* Strong written and communication skills
* Strong sense of ownership, drive and urgency

Qualifications:
* 2+ years' experience with Google Search and Display Campaign Management Required
* 1+ years' experience with Facebook Advertising
* Ability to efficiently build AdWords and Facebook campaigns, utilizing keyword and competitor research
* Content discovery advertising preferred (Outbrain, Taboola)
* Excel proficiency
* Proficiency running cross-platform analytics (keyword and data analysis, conversion analysis, ROI, client performance)
* Experience in turning data into decision making
* Knowledge of other paid platforms outside of Google and Facebook
* Programmatic advertising experience a plus (i.e. theTradeDesk)

EEO Statement

Sharecare is an Equal Opportunity Employer and doesn't discriminate on the basis of race, color, sex, national origin, sexual orientation, gender identity, religion, age, disability, genetic information, protected veteran status,or other non-merit factor.