Digital Media Marketing Coordinator

In September 2023, we were certified as a "great place to work" from GreatPlaceToWork.com for the 2nd year running!

Does this sound like you?

As Clarion North America’s newest rockstar, this Digital Media Marketing Coordinator will help elevate our Energy sector media brands digital presence and drive demand via digital campaigns. You will work closely with cross-functional teams to develop a paid media plan for social channels, identify partnership and activation opportunities, and ensure the brand message is articulated consistently across channels.

If the answer is yes, we’d love to meet you!

How you'll make an impact:

• Drive and accelerate business growth through digital marketing initiatives by working cross-functionally with business, production, and creative teams
• Design, develop, and execute digital marketing campaigns across channels including email, SMS, affiliate, and SEM/display
• Work closely with creative teams to create unique, eye-catching assets to be utilized across campaigns
• Employ storytelling capabilities to create an engaging, relatable, and authentic brand voice
• Develop regular output of content and campaigns using target keywords to improve search rankings
• Conduct ongoing testing and analysis on all campaigns, make informed decisions that optimize performance
• Manage day-to-day operations that adhere to long- and short-term goals for subscriber and lead gen growth across our energy media brands

The skills & experience you'll need:

• Social Media Management: Ability to create, curate, and manage published content across various social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Proficient in social media analytics tools and capable of interpreting performance data to optimize strategy.
• MQL Campaigns: Strong understanding of lead generation strategies and experience in executing marketing qualified lead (MQL) campaigns that nurture leads through the marketing funnel to sales-ready status.
• Content Creation: Excellent writing and graphic design skills to develop engaging content that resonates with our target audience. Familiarity with content management systems (CMS) and design software (Adobe Creative Suite, Canva).
• Data Analysis: Competence in using analytics tools (Google Analytics, social media insights) to track campaign performance, analyze data, and make data-driven decisions to improve outcomes.
• SEO/SEM: Basic knowledge of search engine optimization (SEO) and search engine marketing (SEM) techniques to enhance digital marketing efforts.
• Communication Skills: Excellent verbal and written communication skills, with the ability to communicate effectively across various digital platforms and to collaborate with team members.

What’s in it for me?

• Competitive Base Salary
• Bonus based on challenging but achievable targets
• 100% remote position or hybrid if preferred
• Generous PTO & Company-paid Holidays: this includes a day off for your birthday every year, and in 2024 our employees will receive the entire week of July 4th AND the entire last week of the year off.
• A full benefits package, including medical, dental, vision, voluntary life insurance, HSA (plus employer contribution), and FSA.
• Basic life, long-term disability & short-term disability are covered at 100%.
• 401(k) Plan with employer match.
• Opportunity to travel across the country to attend our shows and meet people from a multitude of different industries.

Who is Clarion?

Clarion Events North America, which is the US division of Clarion Events UK, and backed by The Blackstone Group has become one of the fastest-growing event companies in the United States, with aggressive growth through both acquisition and launch. We excel in managing and producing trade and consumer events across the United States in 12 diverse sectors such as pop culture (anime), energy, technology, and fire and rescue.

What’s it like working here?

We strive to provide a culture of transparency, support, and collaboration through clear communication of ideas, processes, and goals. From the top-down, we promote:

• Work-life balance – we are flexible with you to allow you to be at your best on the job
• Leading by example and taking full responsibility for ideas, actions and problem solving
• Ensuring our employees have all the necessary tools to effectively perform their job
• Constantly identifying training needs to grow and develop our employees
• Failing forward faster – try new things, fail & learn, repeat!

Equal Employment

Clarion Events provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, veteran status, disability, or genetics. In addition to federal law requirements, Clarion Events complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.