Digital Media Performance Expert hey!

We are looking for a Digital media performance expert for our brand Hey!

Mission:

The Digital media performance expert is responsible for :

• defining the e-performance digital strategy for hey! Brand,

• creating and implementing digital campaigns in the platforms (paid media, SEO, partners, animation…) to achieve our goals (traffic, sales, data collection…),

• selecting the right tools / partners for the execution,

• allocating the appropriate budget and optimizing the budget according to e-media performance

• analyzing results and reacting accordingly.

• He/she is also responsible to steer agencies and manage tools to reach the objectives.

Key responsibilities:

• Collect needs for campaigns from internal/external stakeholders

• Analyze needs and propose best solution/strategy to reach the target within the allocated budget

• Take end to end campaign ownership by selecting the right solution, creating the briefing for agencies, ensuring the following and timely execution.

• Take end to end ownership of activities that need to be executed without agencies (with tools or manually, campaign set-up, dashboarding…)

• Monitor daily performances (traffic, sales, conversion, campaigns …), create alert thresholds, notify stakeholders of any significant changes. Proactive monitoring and take action.

• Support digital team with media/tools expertise

• Educate non digital teams to improve their understanding of digital media and improve way of working between teams

Profile:

• Bachelor/ University degree or equivalent by experience

• Experience in marketing or sales

• Experience in Online Marketing / E-Commerce

• Knowledge of acquisition tools, traffic building tools (web), online paid media and reporting/analytics tools (GA4, Funnel.IO, Google Tag Manager, Looker Studio, Google Ads, Meta Business Manager, Semrush)

• Experience in driving agencies and working with GAFA

• A passion for the web environment and online trends

• Self starter, personal drive to excel w/minimal supervision

• Strong written & verbal communication skills

• Strong proficiency in Microsoft PowerPoint and Excel

• Pragmatic approach

• Fluent in French or Dutch and proficient in English

Discover our offer!

You will be part of a fun and dynamic working environment where your contributions will be valued and where you will have every opportunity for personal development. Moreover, you can look forward to the following compensation and benefits package: a market competitive salary, meal vouchers, 32 holidays per year, pension provision, life assurance and accident cover, hospitalization insurance. We believe that simple things do make a difference. Therefore, we also offer: 60% home working, use of a mobile phone, free mobile subscription, company restaurant,...

Interested? Then we would like to hear from you!