Digital Media Performance Strategist

Digital Media Performance Strategist

Summary of the role

The Digital Media Strategist manages client portfolios, focusing on maximizing ROAS and profitability. They handle media plans, onboarding, strategy, and optimizations, requiring strong communication skills, understanding of Display Remarketing and Paid Search, and creativity to achieve client goals.

In this role you’ll / Your main responsibilities

• Develop an in-depth understanding of client needs and establish a cohesive, trusting relationship.

• Conduct conference calls with clients regarding campaign performance and recommend modifications for improved campaign performance.

• Provide analysis and commentary for client reports.

• Research and develop strategy and media plans for clients; identify target audience; recommend budgets and ideal media channels.

• Deliver positive results for clients.

• Pitch new products and increases in budget to existing clients.

• Stay up-to-date on Client/Competition/Agency/Industry business through trade publications, newspapers, and websites, and assess the potential impact of industry events/trends on the client’s business.

• Manage client onboarding and renewal process.

• Draft ad copy and keywords, and present them to clients for approval.

• Initiate campaign set-up and workflow for tracking tags.

• Manage creative development and client approval process.

• Establish deadlines for various components to achieve completed projects by designated due dates.

• Ensure all new and renewal campaigns launch and quality SLAs are met.

About the ideal candidate

• Bachelor’s Degree in a related field of study; may include Marketing, Advertising, Business Intelligence, Statistics, or Finance preferred.

• Minimum of 3 years of relevant online media experience and client-facing roles (implementing and managing Digital Media campaigns through Display Remarketing, TripAdvisor, and Paid Search).

• Demonstrated passion for innovation, strategy, thinking outside of the box, and establishing positive customer relationships.

• Has successful management of projects through organization, multi-tasking, prioritization, communication, and time management skills.

• Excellent oral and written communication skills.

• Ability to understand statistics and troubleshoot data to identify the way forward.

Application process 

The application process is easy and fast. Create manually your candidate profile or uploading your CV/Resumé. 

Include a call to action at the end of the job advert – use the same style as the section titles

 Are you the one we’re looking for? Apply now

Diversity & Inclusion