Digital Media Specialist (Media Planning)

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
• We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. 

SUMMARY:

Kepler’s Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends. 

This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.

THE ROLE

As a Digital Media Senior Analyst on our Optimization & Innovation team - you’ll oversee campaign execution, project management and lead many aspects of program management (across different initiatives and platforms) and be the driver of innovation.

You’ll succeed as a Senior Analyst, Digital Media if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data

What You Will Do:

• Refine your expertise in leveraging digital media channels for maximum impact – including social (Facebook, Twitter), programmatic media via DSPs and on search (SEM/PPC: Google, Bing, etc).
• Work closely with other Kepler team members to design and execute sophisticated programs that deliver breakthrough client results
• Develop media planto achieve our client goals in Latam and Central America and reflect client strategy via clear,measurable media tactics
• Work closely with the Campaign Operations team to ensure campaign implementation follows client objectives and Kepler best practices
• Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis not limited to data pulling, data QA, report generation and report interpretation 
• Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis and lead recommendations on how to improve campaign performance
• Act as a key day-to-day contact for assigned vendors; track, escalate and solve client issues independently or alongside other team members such as Campaign Operations

Desired Skills and Experience:

• 1-3+ years of full-time digital optimization experience required (e.g., Google AdWords/Adsense, DSP/Display Trading, Facebook Ads, LinkedIn Ads, PMDs, mobile analytics, site optimization) 
• This role is rooted in tactical media planning which means that we are seeking individuals with proven experience translating clients´business goals onto digital media objectives
• Experience working with digital media in South and Central American markets required 
• Excellent communication skills in English are mandatory, the ideal candidate will be comfortable working closely and communicating efficiently with teams in different locations
• Strong interest and/or experience in client services and digital media (display, mobile, social, search, etc.)
• Ability to “do what it takes” and manage a complex workload that spans program execution, analysis, and client communications
• Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
• Ability to self-manage, juggle multiple priorities and pay strong attention to details
• Ability to contribute to a fast-paced, entrepreneurial, collaborative team environment   

Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. 

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