Digital Media Strategist

Company Overview

Techint Labs is a relationship-driven, independent advertising agency specializing in media, analytics, and design. We are a team of passionate strategists, creators, and innovators who take brands to new heights. We love what we do and thrive on exceeding expectations for our clients and partners.

We believe that our team is our greatest asset, and our focus on company culture has led to being recognized as a “Best Workplace” across Inc. Magazine (2017, 2018), Denver Business Journal (2018), and Built In Colorado (2018-2022).

Let’s push boundaries, together.

Summary of Role:

The Digital Media Strategist is responsible for the planning and stewardship of all media for existing clients and new business, in addition to research, development, and presentation of strategic media plans. Key responsibilities include data analysis and research to determine appropriate media mixes, target audience recommendations, competitive analysis, geo-targeting strategies and budget projections.

Responsibilities:

• Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs
• Analyze media channels and make recommendations as to how best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget
• The strategist must also ensure that media objectives, strategies and executional guidelines are clearly communicated and executed
• Develop multimedia media plans that align with client objectives and KPIs 
• Responsible for client and campaign budgets, including billing discrepancy resolution, stewardship, quality control, delivery and optimizations 
• Present plans to the clients and internal departments, with assistance where necessary of a more senior media team
• Maintain strong relationships with media vendors and stay abreast of market conditions and changes in the media landscape
• Utilization and knowledge of syndicated media, research, and other data resources (including but not limited to Kantar, Pathmatics, MRI/Simmons, Claritas PRIZM, Campaign Manager 360, Google Analytics, etc)
• Preparation of client media performance and reporting documents in conjunction with the operations and client services teams
• Active participant to the overall billing process - responsible for collecting and inputting data

Location Information:

This role is preferred to be located near our Denver, CO office, with hybrid work from home flexibility.

• Our HQ is in Denver, Colorado. Our fun, downtown location is open for those who wish to work in the office, set visitor meetings, and collaborate with coworkers in person. Office perks include a dog friendly policy, snacks for all (healthy options and vegan options available), beverages, and an open floor plan where team members can book a desk any time.
• Team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.

BuiltIn: #BI-Remote

Compensation:

The annual salaried compensation range is $60,000 - $75,000, not inclusive of bonuses

Benefits:

Techint Labs offers full-time employees:

• Paid vacation, holidays, and sick days
• Health/dental/vision benefits
• 401k retirement plan and company match contribution
• Generous paid parental leave
• Wellness Program
• “Remote-first” approach with work from home flexibility
• Denver, CO headquarters available for hybrid work with in office perks

Other Requirements:

Currently legally authorized to work in the United States on a full-time basis.

Equal Opportunity:

Techint Labs is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics.

Important: Security Notice:

We're excited that you're interested in exploring job opportunities with Techint Labs! However, we also want to remind you to be cautious and wary of recruitment scams that have become increasingly common across all industries.

Fraudsters may pose as a representative of a company, and unsuspecting applicants may be invited to participate in fake interviews, asked to fill out fabricated employment applications, or even issued fake offer letters. This is all in an attempt to entice victims to pay money or divulge sensitive personal information.

We take your safety and privacy seriously, and want to assure you that we will never ask for your financial information during any part of the interview process.

Our communication will always come from an @careers.techintlabs.com or @techintlabs.com domain.

If you receive any suspicious activity, please stop communication with the individual and consider reporting them to the US FBI Internet Crime Complaint Center.

*** Please do not send resumes via email ***

Requirements

• Bachelor's degree; degree or concentration in advertising, marketing, and communications preferred
• 4-7 years in media planning, buying, strategy and research (digital media knowledge is required)
• Proficient in planning digital media channels, including programmatic and social media (traditional media experience preferred but not required)
• Demonstrated experience in negotiating
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines 
• Demonstrated critical thinking and problem solving abilities
• Strong analytical abilities & proficiency in math
• Ability to effectively utilize media research and reporting resources. Technical proficiency, particularly with media systems including Kantar, MRI/Simmons, Claritas PRIZM, Campaign Manager 360, etc as well as proficiency in MS Excel and PowerPoint.